Hispanic leaders in the United Church of Christ are expressing “deep sadness and disappointment” that the UCC’s newest TV ad has been rejected by Telemundo and Univision, two widely-popular, Spanish-language networks that reach nearly 100 percent of U.S. Hispanic households.
Television
MTV TR3S launches.
MTV: Music Television’s president Christina Norman announced that the network is re-energizing its offerings to super-serve today’s 12 – 34 year-old bicultural U.S. Latinos with the establishment of MTV Tr3s (MTV Three).
Telemundo posts best performance.
Posting its best monthly performance ever during the month of March, Telemundo closed the 1st quarter of the year registering its strongest quarterly performance ever in Monday through Friday prime (M-F, 7-11 PM) among the coveted demos of adults 18-49 (A18-49) and adults 18-34 (A18-34).
Si TV reorganizes programming department.
Si TV announced that Edward R. Leon, the network’s senior vice president of production, will assume the additional responsibilities as acting head of programming for the network previously held by company Co-Founder and Chairman Jeff Valdez.
Univision & Telemundo Scrap Spanish Ratings For Upfront Guarantees.
The two leading Spanish-language broadcasters will make upfront deals this spring, using the same currency as English-language networks. Both Univision and Telemundo will base guarantees on Nielsen’s general-market ratings, as opposed to the niche Hispanic ratings they have previously used.
