During a press conference held at NATPE, Telemundo President, Don Browne, alongside Patricio Wills and Marcos Santana, heads of Production and Program Development, respectively, boasted about Telemundo’s success in the international market and announced the Spanish-language network is, in fact, the second-largest producer of Spanish-language telenovelas in the world; beating giants like Brazil’s Globo and Venezuela’s Venevision.
Television
Univision Remains the Fifth Largest Network.
Since the Univision Network joined the NTI in December 2005 – a historic step that made it possible for Univision to be measured alongside its primary competitors, the major English-language broadcast networks – data illustrates that Univision averages approximately 3.5 million viewers in primetime every night, a larger average audience than that of the WB and UPN networks.
Change The Sample re-ignites @ NATPE.
The AIM Tell-A-Vision Group (AIM TV) announced that it has chosen the NATPE conference to continue its “Change The Sample” initiative to convince Nielsen Media Research, Inc. to change its language preference method of monitoring U.S. Hispanic TV viewing to a more accurate measurement based on nativity (U.S. Born / Foreign-Born).
TVB – Significant Growth in Local Television’s Online Advertising.
The growth in local television’s online advertising has been exponential in 2005 and the outlook for 2006 projects local online advertising to grow by as much as 39 percent across local markets, according to a new survey released by TVB.
