Univision Communications Inc. announced that during its first week of measurement by Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the Univision Network’s hit novela “Contra Viento y Marea” (Against All Odds) won the 8:00 to 9:00 pm time period among the coveted Adult 18-34 demographic, among all U.S. audiences whether Hispanic or non-Hispanic.
Television
Telemundo Closes 2005 Strong.
Based on the ratings results provided by Nielsen Media Research for their National Hispanic television Index (NHTI), Telemundo delivered outstanding results in fourth quarter ’05 Monday through Friday (M-F) primetime, due largely to an impressive December ’05 performance.
Dramatic Growth In Cable TV Ad Dollars Spent By Alcohol Companies.
In a study released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University found that alcohol companies significantly increased their advertising activity on cable television. More importantly, the number of cable network alcohol ads that were more likely to be seen by underage youth than adults on a per capita basis rose 97% from 2001 to 2004.
The Pwss Principle–People Watch Shows, Stupid!
Cable and Congress are at it again. During a hearing that was supposed to be about indecency, Federal Communications Commission Chairman Kevin Martin brought up a study which “concludes that purchasing cable programming in a more a la carte manner in fact could be economically feasible and in consumers’ best interest.”
Telemundo Revitalizes Daytime Lineup.
Telemundo announced the premiere of two new programs sure to revitalize the network’s daily lineup: “Señora León” (Lady León) (1PM/12c), marking the arrival of acclaimed artist Laura León to the Telemundo family, and “12 Corazones” (12 Hearts) (12PM/11c), a program previously broadcasted by local Los Angeles Telemundo station KWHY, which will now air nationally. “Señora León” and “12 Corazones” will make their grand debut on Telemundo on Monday, January 9, 2006.
