While observers in the general market tussle about network and cable’s haul in the looming upfront, there’s another part of the TV spectrum that’s almost assured to increase when all is said and done: Hispanic TV.
Last year’s Hispanic upfront took in about $1 billion of the $3 billion overall Spanish-language television marketplace, further evidence of the explosive growth of Hispanics in the United States and the television networks that serve them. Most experts don’t think the growth will slow down in 2004-05, as more networks come into the market, both on broadcast and cable.
