Television

LBI Media, Inc. (LBI)  announced it is pursuing a financial restructuring.  To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

Carrie Stimmel has been promoted to Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal.  She will lead the sales teams responsible for national advertising and marketing partnerships on Bravo, E!, Oxygen, Telemundo, Universal Kids and UNIVERSO. 

Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.

Cinelatino will celebrate Thanksgiving Day with the exclusive U.S. television premiere of the highest-grossing Latino film of 2015, Un Gallo con Muchos Huevos (“Huevos: Little Rooster’s Egg-cellent Adventure”).

Univision announced the premiere of the primetime series “Jesus,” an epic historical drama depicting the life and teachings of Jesus of Nazareth, starring Dudu Azevedo (“La Tierra Prometida,” “Moises y Los Diez Mandamientos”) in the title role. 

EstrellaTV announced that it has entered into a multi-year licensing agreement with Fremantle to produce the Spanish-language version of Family Feud.

A recent survey about TV Parental Guidelines (i.e., the TV ratings system) revealed that American parents continue to report high levels of usage of, and positive sentiment toward, the TV ratings system.

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.

Primo TV (Vme Media Inc.) announces the premiere of season 2 of its original scripted series: Five@305. The 13-episodes will run every Thursday at 9pm on Primo TV.

Turkish drama series “Entre Dos Amores” premieres Wednesday, October 17 on UniMás.

The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday’s Hispanic TV Summit.

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

Cinelatino will celebrate its 20th anniversary with three-day marathon of the biggest and most popular blockbuster hits from across Latin America, Mexico, and the Caribbean, beginning Friday, October 12, at 8:00am ET.

Television has long been the go-to medium for reaching audiences at scale. The first TV advertisement in the U.S. — a spot for Bulova Watch — aired in 1941, costing the company a cool $9, Quartz reports. That spot opened the floodgates for the TV advertising industry to grow into what’s now an estimated $70 billion industry.

Telemundo, E! and Universo make history with Latinx Now!, the first-ever total-market entertainment program produced in English and Spanish for bicultural audiences across U.S. and Latin America, premiering Wednesday, October 3.

People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?