Television

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

Telemundo Deportes announced the complete line-up of Telemundo’s daily news and entertainment programming, supplementing the network’s World Cup coverage during the month-long event. Telemundo will deploy the network’s top news and sports on-air talent from Un Nuevo Dia, Noticias Telemundo, Al Rojo Vivo and Titulares y Más to report live and on-site from Russia, in addition to the new primetime studio show Viva el Mundial y Más hosted by renowned TV host and actress Jacqueline Bracamontes and Titulares y Más’s Karim Mendiburu.

Social music startup MUGO announced a strategic partnership with TV Azteca, one of the two largest television producers of Spanish language programming in the world.

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include — if not give prominence to — retransmission revenue.

The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies.

CNN en Español will air it signature series DocuFillms, this time with a special edition  ‘Rescuing Havana’, presented by Juan Carlos López, US Political Director & Anchor for CNN en Español in Washington DC.

During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

Cinelatino has secured the exclusive U.S. pay TV premieres of the Turkish blockbuster hits El Factor Marido 1 & 2 (“Husband Factor I & II”), which will air back-to-back on Sunday, May 13, in celebration of Mother’s Day. These premieres will mark the network’s first airing of a Turkish movie.

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, announced that Luis Roldan and Roberto Vizcon, two seasoned broadcast professionals will lead WTMO Telemundo.

Azteca America announced the premiere of “Todo un Show”, an innovative magazine program hosted by Laura G, AnetteCuburu, and Roger González, beginning Monday, May 7 at 3 pm/ 2 C.

Hemisphere Media Group, Inc. has entered into a definitive agreement to acquire a 75% interest in Snap Global, LLC (“Snap TV”), an independent distributor of content in Latin America to broadcast, pay TV and OTT platforms.

CNN en Español’s original Docufilm- Pulse-Huellas de la Masacre won a GLAAD award for in Outstanding TV Journalism NewsMagazine in Spanish category. 

Hemisphere Media Group, Inc. has entered into an agreement with Laguna Productions, Inc. to acquire exclusive worldwide transmission rights in perpetuity to 25 Mexican and U.S. Hispanic movie titles. Rights to the films include all forms of transmission, including pay-TV, free-TV, VOD, over-the-top, and digital.

Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use.

For Millennials and most modern consumers, television has been a key part of our daily lives — whether it’s looking forward to relaxing and watching a show after a long day at work or cheering on a favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could television really be dying a long, slow death? Here are four reasons why digital media is causing the death of television and why marketers should ditch television for digital media.

CNN en Español’s travel show, Destinos, was recognized by the National Academy of Television Arts & Sciences with a Daytime Emmy® Award for Best Spanish Entertainment Program, at the 45th Daytime Emmy ceremony held in the Pasadena Civic Auditorium, California.

NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.

Cinelatino is set to launch the fast-paced Mexican medical drama series Paramédicos (“Paramedics”) on Sunday, April 29, at 10pm ET/7pm PT & 11pm ET/8pm PT.