Television

Entravision Communications Corporation announced today an affiliation partnership for Entravision’s KMCC-TV with Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc.

Pasiones will kick off its spring lineup with the premiere of the Italian phenomenon Tierra Indomable (“Untamable Land”) on its Latin American feed on Sunday, April 22, 2018, marking the first Italian production to premiere on the network.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

TV Azteca announced a strategic investment and partnership with Vault Analytics.  The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault’s TV products.

Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020. 

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

The reformatted version of the show is comprised of three new hosts that include Venezuelan actor Yul Bürkle, Colombian actress Luz Estrada, and Mexican-American actress/model Maria Elena Anaya.

NBCUniversal Telemundo Enterprises announced the launch of “El Campeón en Ti” (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.

NBCUniversal Telemundo Enterprises announced it has named Krystyna Hall as Vice President of Corporate Communications, effective immediately.

NBCUniversal Telemundo Enterprises announced a partnership with global video community musical.ly to develop and launch a series of new digital entertainment programs targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.

LBI Media, Inc. announced that it will begin airing Spanish-language programming on its recently purchased full power television station WGEN-TV in the Miami, Florida DMA.

Cinelatino recently launched on Cox Communications’ cable systems in New Orleans and other southeast markets—including Greater Louisiana, Gainesville, Gulf Coast, New Orleans, and Georgia—completing the network’s distribution throughout the national Cox Communications footprint.

Discovery en Español follows six Hispanic family-owned businesses as they discover how to take their dreams to the next level…or lose it all, with the debut of EMPRENDEDORES. The original six-part series concept was created in collaboration with ALMA Advertising and explores family, heritage, hard work, and heartbreak as these Los Angeles business owners fight against the odds to achieve success in one of most competitive cities in the world. EMPRENDEDORES premieres exclusively on Discovery en Español Sunday March 25 at 7pm ET/8pm PT.

For the first time in the history of Spanish-language television, Noticias Telemundo aired a conversation between the main news anchors from the country’s leading Hispanic networks: José Díaz-Balart, of Noticias Telemundo, and Jorge Ramos, of Univision Noticias. The full conversation, which took place at Books and Books bookstore in Coral Gables, Florida.

EstrellaTV announced that it has brought on Gino Del Corte and model and actress Maria Elena Anaya as hosts for its popular midday TV shows ‘iTestigo’ and ‘En Vivo,” respectively.

In celebration of International Women’s Day today and Women’s History Month in March, NBCUniversal Telemundo Enterprises announced the launch of “Mes de la Mujer” (Women’s Month), a nationwide campaign that celebrates Latinas in the United States and their diverse contributions to our society. Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the campaign kicks off today featuring in-show integrations, on-air promos and digital and social activations. In addition, Telemundo national and local female talent will take part in Women’s Month events as part of the campaign.

This year’s Oscars were dull.  No surprises.  Enough politics!  By David Morse / New America Dimensions