Television

With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations.

Beginning in October, former CNN International Host Sasha Rionda will be anchoring a new Spanish-language television show called Café Con America.

NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.

Azteca America announced the premiere of”Vis a Vis: Encarcelada”, a thriller that reflects the daily struggle of a woman attempting to survive in the stifling world of prison, where she is serving a seven-year sentence.

Entravision Communications Corporation announced that it has promoted Erin Voden to Senior Vice President of Integrated Marketing Solutions in Washington, D.C., effective immediately.

NBCUniversal Owned Television stations, a division of NBCUniversal, announced that Stacy Owen has been named President and General Manager of the Bay Area NBC and Telemundo-owned stations, KNTV and KSTS.

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

ZGS gave up its spectrum for the Washington, D.C. market earlier this year in the auction which gave us the ability to take back the Telemundo affiliation for this market. The new Telemundo-owned station in Washington, DC will launch in December 2017.

Cinelatino is set to premiere its first original investigative docuseries, “Expedientes Criminales” (“Criminal Case Files”), about the most notorious organized crime cases in Central America.

“Hoy voy a cambiar” (Today I’m going to change), a primetime bio-series that chronicles the life of the singer and actress Lupita D’Alessio, will air on Univision Monday through Friday at 10 p.m. ET/PT (9 p.m. CT) starting September 11th.

EstrellaTV announced that it will be premiering the newest season of its late night talk show “Noches Con Platanito” on September 5, 2017.

Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

The network presents all new automotive series featuring incredible restorations and all the passion of the most celebrated Latino shop owners from Los Angeles, Miami and New York

Club Deportivo Guadalajara, the current Mexican soccer champion, faces off against the “Colombian king of cups,” Club Atlético Nacional, in what has been called the super cup of champions: “Supercopa de Campeones.” 

According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.  The number of persons age 2 and older in U.S. TV Households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.

NBCUniversal Telemundo Enterprises announced the appointment of Karen Barroeta to Senior Vice President, Marketing and Creative for the Telemundo Networks.

Viewers of ZEE Mundo and fans of Bollywood films will now be able to access the wide variety of programming this genre offers from an all-new website at www.zeemundo.com.

Azteca America presents a tribute to Juan Gabriel this Sunday, August 27 starting at 3 pm/ 2 C with four specials on the life, death, and legacy of one of the most iconic stars in Latin American music.

The start of the sixth season of “La Isla” will premier on August 28 at 8 pm/ 7 C.