Television

Can Social Media Save Spanish-Language Television?

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

“¡Cuéntame Más!” to debut August 18 on UniMás

“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.

Fixing TV’s Demo Obsession

In the 1970s and ’80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three — then four — broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.

“Mi Marido Tiene Familia” premieres on Univision

The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).

Korean Drama W: Dos Mundos premieres on Pasiones

The Korean fantasy drama will make its Latin American debut on Tuesday, August 15 (times vary by country), and will premiere in the U.S. on Monday, August 21, at 5:00pm ET / 2:00pm PT.

Content on the Go: A Look at Viewing Trends Among Out-of-Home Consumers

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.

El Chapo in Univision

Univision and Story House Entertainment announced that the 12-episode second season of the original series “El Chapo” will premiere Sunday, September 17 at 10 p.m.

UNIVERSO VICE on UNIVERSO

UNIVERSO announced the premiere of “UNIVERSO VICE,” a show produced by Vice Media for the U.S. Hispanic market set to premiere, Sunday, August 20 at 8pm/7C.

María Elena Salinas to leave Univision

María Elena Salinas, an influential voice in television and Hispanic America for more than three decades, announced that she plans to leave the Univision News anchor chair at the end of the year.

Univision premieres “La Tierra Prometida”

The Univision Network announced the premiere of the epic series “La Tierra Prometida” (The Promised Land), a compelling story of courageous faith filled with adventure, temptation, intrigue, and forbidden love.

Univision Realigns Sales Team Leadership

Univision Communications Inc. (UCI) on the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, announced a new leadership team to manage its growing portfolio of ad-driven platforms.

Estrella TV adds KCTU As New Affiliate in Wichita

LBI Media announced that its Estrella TV Network has added a new affiliate in Wichita, Kansas.

Mandala named EVP of Advertising Sales at Univision

Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.

NBCUniversal Telemundo Enterprises and Mazda launch “¡Al Bate!”

NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.

“El Desconocido: La Historia del Cholo Adrián” tp premiere on Cinelatino

Cinelatino is set to premiere its first original series, “El Desconocido: La Historia del Cholo Adrián” (“The Unknown Hitman: The Story of El Cholo Adrián”), about the top lieutenant of the world’s most notorious drug lord.

Entravision to acquire NBC Affiliate KMIR-TV and MyNetworkTV Affiliate KPSE-LD in Palm Springs

Entravision Communications Corporation announced that it has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affil

Estrella TV premieres “Las Vega’s”

LBI Media announced that its Estrella TV Network will premier its first one-hour sitcom series starting on August 1, 2017.

Betancourth Lead Anchor for Local 12PM and 5PM Newscasts at Estrella / KRCA 62

LBI Media announced that former Noticias Caracol anchor Jennifer Montoya Betancourth will join its Estrella TV flagship station KRCA 62 in Los Angeles.

Product Placements in Movies and TV More Ubiquitous Than Ever

Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930’s.

De Nuevo un Final Feliz to premiere on Pasiones

Pasiones has acquired the exclusive rights for the U.S. and Latin American premiere of the hit Korean series De Nuevo un Final Feliz (“One More Happy Ending”). The romantic comedy will make its Latin American debut on Monday, July 17 (times vary by country), and will premiere in the U.S. on Tuesday, July 18, at 5pmET/2pm PT.

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