Discovery Communications announced it has made an investment in and formed a strategic partnership with Batanga Media.
Television
Discovery forms partnership with Batanga Media
Programmatic TV Ad Buying Will Never Work [INSIGHT]
The beauty of this old-media definition of working was the proper alignment of incentives. Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers. As a result, publishers made more money, and advertisers felt better about spending it. When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of “working.”
Gillespie named President and GM of Univision Puerto Rico
Univision Puerto Rico, a division of Univision Communications Inc., announced the appointment of Michael Gillespie to President and General Manager, effective immediately.
Telemundo premieres Virtual-Reality Experience with ‘El Chema’
For the first time in the history of Spanish-language television, Telemundo announced the launch of a 360-degree virtual reality experience to engage with viewers in advance of the launch of its upcoming Super Series™ “El Chema.”
NBC UNIVERSO to premiere “SHADES OF BLUE”
NBC UNIVERSO will premiere “Shades of Blue” en Español. The 13-episode NBC police drama series starring the multi-talented artist and executive producer, Jennifer Lopez will begin airing tonight, December 5 at 11pm/10C.
NBC UNIVERSO to premiere “Sons of Anarchy”
NBC UNIVERSO announced it added “Sons of Anarchy” en Español to its upcoming 2017 slate.
Azteca America on WGEN Miami
Azteca America announced that full-power station WGEN Miami will join its growing station group. The network has signed an affiliation and sales agreement and beginning on December 1, 2016, WGEN will air Azteca programming on channel 8 in Miami.
TubeMogul Research Tracks Evolution Of The GRP
TubeMogul has conducted some interesting research on the changing nature of GRPs (gross rating points). Edit summary
MundoMax Says Goodbye
In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.” By Adam R Jacobson – Radio + Television Business Report
Mora named Sports Director for Telemundo 39 Dallas-Fort Worth
Erick Mora has been promoted to Sports Director for Telemundo 39 Dallas-Fort Worth / KXTX.
Season 5 of NBC Universes’ Larrymania
NBC UNIVERSO celeb-reality series “Larrymania” Season five starring Regional Mexican singer, Larry Hernández returns with new episodes on its regular time this Sunday, November 27th at 9 PM ET/8C.
De Luque new Co-Host of Acceso Total at telemundo 47
Telemundo 47 / WNJU announced that Orietta De Luque is the new Co-Host of Acceso Total, the station’s popular entertainment and lifestyle program that airs Monday to Fridays at 10:00 AM ET.
Ericsson ConsumerLab, annual TV & Media report 2016 [REPORT]
The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives.
V-me Media launches Primo TV
V-me Media, Inc. announced the January launch of its first English language network, Primo TV.
Comcast announces two new Hispanic Independent Channels
Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.
Estrella TV adds affiliates
LBI Media, Inc. announced tthat it has expanded the carriage of its Estrella TV Network by replacing two former MundoMax affiliates.
FOX Deportes Turns 20
On Nov. 1, 1996, FOX Deportes launched as the first Spanish-language sports network in the United States, and throughout the month of November the network celebrates its 20th anniversary. In celebration of this milestone, the company unveils new graphics and music to kick off a new era.
Chaparro Vegas named VP of Marketing at Telemundo
Telemundo announced the appointment of industry veteran Daniela Chaparro Vegas to Vice President of Marketing. In this role, she will spearhead the strategic development and execution of all marketing initiatives for Telemundo, helping to grow the network’s brands and ratings.
Where Is The Love at Premios de la Radio
Estrella TV announced the premiere of the social awareness Spanish language music video “Where Is The Love”. The show will air live nationally on the Estrella TV network on November 3, 2016 7:00 PM ET/6:00 PM Central.
Telemundo Deportes “Titulares y Más Coors Light” expands
Telemundo Deportes announced the expansion of “Titulares y Más Coors Light” t starting Saturday, November 5.