Nielsen announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients.
Television
Nielsen launches TV Out-Of-Home Measurement Service
TV Through The Ages: How Content Has Changed Over The Last 70 Years
In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present.
Juarez named VP digital at NBC 6 and Telemundo 51 in Miami
NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.
Azteca America launch new Drama Series — RABIA –
Azteca America will launch RABIA, a drama series, on Tuesday, November 1 at 9:00 p.m. EST.
Univision announces new Entertainment Leadership
Univision Communications Inc. (UCI) announced the appointments of Lourdes Diaz as President, Entertainment and Adrian Santucho as Executive Vice President, Univision Studios.
Sanchez Graham named SVP Creative Operations at Telemundo
Telemundo announced the appointment of industry veteran Ingrid Sanchez Graham to Senior Vice President of Creative Operations.
NBCUniversal Telemundo Enterprises launches Telemundo International Studios
NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS).
QUINCEAÑERA to premiere on Discovery Familia
Discovery Familia, one of two networks Discovery Communications offers in the U.S. Hispanic market, announced the Spanish premiere of QUINCEAÑERA
Semana de La Mujer on ESPN Deportes
For the seventh consecutive year, Semana de La Mujer (Ladies Week) returns to ESPN Deportes to support breast cancer awareness and highlight the significant roles women play in today’s world of sports.
Haugenes named SVP of Network SalesLBI Media, Inc.
LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.
Ospina named VP of Local News for LBI’s KRCA-62
LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.
Mexico’s Televisa in deal to distribute NBC, Telemundo content
According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.
TV and Digital Are in a Dead Heat for US Media Dollars
If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories, as explored in a new eMarketer report, “Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?”
Estrella TV on DIRECTV
LBI Media, Inc., parent company of the Estrella TV Network, announced a new agreement with AT&T* for carriage of Estrella TV on DIRECTV.
Raquel Bigorra makes her return to the Azteca America
“Las Tardes con la Bigorra” premieres Monday, October 10 at 4pm/ 3 C on Azteca America.
Entravision Communications launches Digital Content Initiative
This effort will be driven through an investment in and partnership with Chanclazo Studios, Inc. (“Chanclazo”), an innovative digital production studio that creates and distributes short and long form 3D animation, virtual reality and augmented reality content for Hispanic audiences.
Comcast launches Xfinity FreePass Latino
Comcast announced the launch of Xfinity FreePass Latino, a two week, all-access pass to a bicultural content collection of more than 7,000 hours of content, including films, TV series, and music videos in Spanish and English from networks
Carey named VP Sales at Telemundo 47 / WNJU
Telemundo 47 / WNJU has named Colum Carey Vice President of Sales.
How Can TV Networks Maximize the Value of Social Media? [INSIGHT]
As media fragmentation increases, it is more and more difficult for networks to generate the levels of viewership they have historically been used to. Driving engagement and cultivating loyalty is correspondingly more challenging, too. The net result is a threat to the value networks can deliver to their advertisers, which is, of course, a threat to their own success.
BONJOUR AMERICA TV
BONJOUR AMERICA TV, a new French cable channel, announced it is launching a collection of new and exciting French entertainment options targeted towards the French–speaking community in South Florida through Atlantic Broadband cable starting in September on Channel 80.