ESPN announced the debut of Nación ESPN, a new interactive sports talk show dedicated to covering the most relevant and diverse sports news and information tailored to young, bilingual U.S. Hispanic sports fans.
Television
ESPN2 premieres Nación ESPN
“The Riveras” to premiere on NBC Universo
NBC UNIVERSO announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C.
“Las Muñecas de la Mafia” on WAPA América
WAPA América will premiere the hit Colombian narco-novela Las Muñecas de la Mafia (Mafia Dolls) on Monday, September 19, at 9pm ET/6pm PT.
Nielsen to Deliver All-Electronic Measurement to Local TV Markets in 2017 and Retire Paper TV Diaries
Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.
“¿Qué Hay de Comer?” on Azteca America
Azteca America brings out the fine china for its premiere of “¿Qué Hay de Comer?” (What’s There to Eat?) – a new cooking program hosted by Omar Fierro, Marta Guzmán and Joanna Vega-Biestro that answers the eternal question: what is there to eat?
NFLEROS on FOX Deportes
FOX Deportes launches NFLEROS, a new NFL-themed show airing every Friday at 7:00 PM ET.
PANCHO VILLA: SE BUSCA VIVO O MUERTO
During Hispanic Heritage Month and to mark the 100th anniversary of the Columbus, New Mexico raid, Discovery en Español premieres PANCHO VILLA: SE BUSCA VIVO O MUERTO.
Facebook Video Ads Complement TV Investment [REPORT]
Millward Brown research shows that well executed Facebook video advertising enhances effectiveness and efficiency of TV media spends.
Lionsgate & Univision team up on movie streaming service
Lionsgate and Univision Communications Inc. (UCI) are teaming to launch a premium subscription video on demand (SVOD) service for the Hispanic movie-going audience in the U.S.
Original 1960’s Batman on TeleXitos
TeleXitos announced the network has the rights to air the iconic 1960’s television series, Batman, in Spanish.
Will the Ad Revolution Be Televised? [REPORT]
Television advertising faces a critical moment of transition. Digital media and, in particular, digital video channels are becoming first options for consumers—and for marketers that increasingly expect television to deliver targeting and measurement capabilities similar to digital. By Charlie Kim and Danny Hong
Ad Delivery Study Looks at Various Factors’Impact on Ad Engagement [INSIGHT]
The Council for Research Excellence (CRE) unveiled findings from a pair of research studies designed to build on the organization’s previous work to help answer the question, “What is it to Watch TV?” in today’s multi-screen world.
Time Spent with Traditional TV is 16% Greater than Time Spent with all other Media Platforms Combined
The study compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups.
Jiménez named SVP of Integrated Marketing Solutions – Los Angeles
Entravision Communications Corporation announced the appointment of Jaime Jiménez to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Los Angeles, CA
Warren named President of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced the appointment of veteran sports executive, Ray Warren, to the newly created position of President, Telemundo Deportes.
“El Beso del Escorpión” premiers on Azteca America
Azteca America announced the premiere of “El Beso del Escorpión” (“O Beijo do Escorpião”) on its digital platforms.
Nielsen Affirms August PPM Data For L.A.
In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols. The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.” Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.
Garcia named Executive Producer of Noticiero Telemundo
Telemundo announced the appointment of Gemma Garcia to Executive Producer of “Noticiero Telemundo.”
Univision Los Angeles renamed its news studio “The Ruben Salazar Studio”
Univision Los Angeles dedicated its KMEX 34 studio to Ruben Salazar, a trailblazing Mexican-American journalist and former KMEX news director.
The Relationship of Digital Video Programming Viewership and TV Programming [REPORT]
The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.