The number of persons age 2 and older in U.S. TV Households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.
Television
118.4 Million TV Homes in the U.S. for the 2016-17 TV Season
Loris named EVP & Executive News Director at Univision News
Univision News announced that Patsy Loris has been promoted to executive vice president of news and executive news director. In her new role, Loris will now lead the programming efforts for all Univision Network news shows, including the three editions of its national newscast, “Noticiero Univision” (evening), “Noticiero Univision Edición Nocturna” (late night) and “Noticiero Univision Fin de Semana” (weekend), the newsmagazines “Primer Impacto,” “Aquí y Ahora” and “Crónicas de Sábado” as well as the Sunday morning political show “Al Punto.” Executive producers for each of these news properties will now report directly to Loris. She will continue reporting to Daniel Coronell, president of Univision News.
Martínez named News Director for Univision Austin
Univision Communications Inc. announced the appointment of Ismael Martínez as News Director for Univision Austin.
TV GRPs: You’ve Had Good Run, But It’s Time For New Currency [INSIGHT]
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs — all delivered via connected devices like smart TVs, tablets and smartphones. TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape. That means TV advertising measurement needs to catch up to the new landscape, too.
FCC Needs to Recognize the Value of Advertising
In February, the FCC put forward a sweeping Notice of Proposed Rulemaking (NPRM). The FCC claimed that it would create needed competition in the set-top box marketplace.
Noticiero Telemundo 52 a las 5 PM to debut News Team
Telemundo 52 will deliver more than 25 hours of local breaking news coverage, up-to-the-minute weather forecasts and information programming each week.
Arizona Cardinals and Univision Arizona announce partnership
The Arizona Cardinals and Univision Arizona announced a partnership renewal for the 2016-2017 NFL season.
LA Rams on Univision
Univision Los Angeles will be the exclusive Spanish-language broadcaster of Los Angeles Rams preseason games.
Telemundo to produce the second annual “Latin American Music Awards”
The Latin American Music Awards pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show.
Gastón named VP of Production and Development at NBC Universo
NBC Universo announced production executive Fernando Gastón is joining the company as Vice President of Production and Development.
Univision plans for coverage of 2016/2017 Scotiabank CONCACAF Champions League
Univision Deportes announced its broadcast plans for the 2016/2017 Scotiabank CONCACAF Champions League tournament across UDN and Galavisión network.
First Division Soccer Tournaments of El Salvador and Costa Rica to Air in U.S. on Centroamérica TV
Centroamérica TV has acquired the exclusive U.S. rights to air the first division soccer tournaments of El Salvador and Costa Rica.
To Win with Hispanics, There’s No One Size Fits All Approach
The latest findings from Horowitz Research’s FOCUS Latino reveal key differences in media consumption habits among different segments of Latinos.
80% of U.S. Spanish-Language Households Subscribe to One or More OTT Video Services
New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household.
Best Practices for Over-the-Top Crackle Break-Free Advertising [REPORT]
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.
Mariana Seoane signs exclusive contract with Telemundo
Her first project with the network will be the Super Series “El Chema,” playing the role of Mabel Castaño, an ambitious, jealous, heartless and cruel woman. “El Chema” is set to begin filming this fall.
Advertisers Going for Gold During 2016 Summer Olympics
The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold. By: IBISWorld Procurement Research Analyst, Ashley Cruz
Silkworth named SVP of Insights and Consumer Development at Telemundo
Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.
Azteca America partners with Dallas Cowboys
Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.
Pasiones to premiere p“Rastros de Mentiras”
Pasiones will premiere the highly popular Brazilian drama “Rastros de Mentiras” on Monday, July 18, at 6pm ET/ 3pm PT.