Television

The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.

Univision Deportes announced the beginning of its Sábado Futbolero  every Saturday night during the Liga MX season.

Telemundo 40 Río Grande Valley / KTLM  announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM.

Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.

Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).

New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.

Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.

Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica

Univision Network announced the panel of celebrity judges and captains for the second season of “Va Por Ti” (Go for It), the singing competition searching for the next Latin music sensation.

In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding.

Telemundo confirmed the start of filming of its new original production, “La Fan,” starring Angelica Vale, Juan Pablo Espinosa, Ximena Duque, Jonathan Islas, Scarlet Ortiz and Gabriel Porras.

Telemundo Denver / KDEN announced that Erasmo Provenza has been named Sports Anchor for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

NBC Universo, the modern entertainment and sports cable channel premieres the fifth season of its hit reality series “Larrymanía” on Sunday, July 17 at 9PM ET/8C.

Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”

The most ‘fintastic’ time of the year and a staple of Discovery’s programming is back and making a huge splash! LA SEMANA DEL TIBURÓN.

Telemundo Denver / KDEN t announced that Melissa Sandoval has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

The Telemundo Station Group today announced an expansion of its local news programming, unveiling plans to launch a new 30-minute newscast that will air weekdays at 5:00 PM ET / 4:00 PM CT beginning Monday, September 26 at 14 of its local owned stations.

NBC Universo announced the exclusive premiere of the series, “Lucky Ladies,” on Thursday, June 23rd at 9PM ET/8C.

Beginning July 1st, CNN en Español’ s audience will see changes on the screen among its most prominent journalists who will bring new programming that will strengthen the network’s original content.

For the past five years the US economy has grown at a healthy rate and most companies have enjoyed a resurgence in business, but rapidly changing demographic and technological landscapes have spurred marketers to seek out new opportunities with increasing urgency.  By Chris Foley / NCC Media