The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations.
Television
Do Media Kickbacks Have Any Effect On The Current TV Upfront Market?
Cinema Azteca presents True Justice: Street Wars
The new season of Cinema Azteca presents “True Justice: Street Wars” (“Justicia verdadera: Guerra en las calles”). “True Justice: Street Wars” airs on Azteca America this Saturday, June 11 at 8 pm/ 7 C.
WAPA America & Cinelatino Upfront 2016-2017
WAPA America and Cinelatino unveiled new programming announcements for the 2016-17 television season .
Telemundo Studios and Keshet International join forces
Telemundo Studios and Keshet International (KI) announced a scripted deal to co-develop and produce a new original Spanish-language series to air on Telemundo Network.
González named Co-Anchor for Noticiero Telemundo Arizona
Telemundo Phoenix / KTAZ announced that Jimena González has been named Co-Anchor for Noticiero Telemundo Arizona.
Telemundo Stations debut weather APPs
The Telemundo Station Group announced the debut of upgraded, individual station apps for 15 of its local Telemundo-owned stations.
NBCUniversal Telemundo Enterprises to launch “El Poder En Ti”
NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
Maximize Your TV Advertising Effectiveness [REPORT]
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
ESPN Deportes launches UEFA EURO 2016 Campaign “More Than Football” [VIDEO]
With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.
Fiore debuts “DE VISITANTE” on Fox Deportes
Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, “DE VISITANTE,” Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.
Tristán and Martínez-Guzmán promoted at Univision News
Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.
Cinema Azteca returns
The biggest international box-office hits return to Spanish-language television on Cinema Azteca, a reinvigorated program that each weekend broadcasts the most exciting action films so that Azteca America’s audience can enjoy the best in cinema.
NBC Universo Upfront 2016-2017
NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.
Telemundo to produce bio-musical based on Jenny Rivera’s Life
Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera.
Univision to premiere “Tres Veces Ana”
Univision Network announced its latest telenovela “Tres Veces Ana” (The Three Sides of Ana), which is set to premiere with a two-hour episode on Monday, May 23rd from 9-11 p.m. ET/PT (8-10 p.m. CT) on Univision Network.
CMO One-to-One: Ensuring Brands’ Video Ads Are Seen Across Screens as TV, Digital Converge
Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.
Marino and Marrero join AIRE Radio Networks
AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately.
Netflix and Univision create partnership
Netflix and Univision Story House, Univision Communications Inc.’s (UCI) new development and production arm, announced that they will co-produce a boundary-breaking drama series, “El Chapo,” based on the life story of one of the world’s most notorious criminals.
Univision Upfront 2016-2017
Univision Communications Inc. (UCI) hosted its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCI’s comprehensive portfolio.
Telemundo & NBC Universo Upfront 2016-2017
In conjunction with NBCUniversal’s Upfront presentation, TELEMUNDO and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season