Univision Communications Inc. (UCI) announced the selection of AOL to support the company’s linear programmatic TV ad buying efforts.
Television
Univision partners with AOL on programmatic
beIN SPORTS Upfront 2016-2017
beIN SPORTS announced upcoming programming plans, including enhanced broadcast strategies for both channels, beIN SPORTS and beIN SPORTS en Español, during its 2016 Upfront event.
CNN en Español Upfront 2016-2017
CNN en Español announced a new and enhanced lineup that continues to build on the network’s strategy of offering a multiplatform news network with fresh and original content, live breaking news programming, CNN Films and documentaries, CNN en Español Red Room, an interactive and social media space, and CNN en Marcha, a mobile interactive social media hub that travels to important venues all over the U.S.
Discovery U.S. Hispanic Networks Upfront 2016-2017
Discovery U.S. Hispanic announced its networks’ 2016-2017 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as home and family on the female-focused Discovery Familia.
Jennifer Lopez Celebrates NBCU Telemundo Upfront 2016-2017
NBCUniversal Telemundo Enterprises held a private concert exclusively for its advertising clients tonight at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate TELEMUNDO’s successes this past year.
Univision launches Story House Univision
Univision Communications Inc. (UCI) announced the launch of Univision Story House, a new content development and production venture that will produce original content for UCI’s portfolio of owned networks as well as third party networks and platforms
Azteca America partners with Western Union on RPM
Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service.
“Viernes Futbolero Tiempo Extra” celebrates anniversary on Azteca America
“Viernes Futbolero Tiempo Extra,” the 30-minute live local show, celebrates its on-air anniversary on KAZA.
Univision’s “Despierta America” celebrates 19 years at Walt Disney World
Univision Network’s “Despierta America” (Wake up America) celebrated its 19th anniversary with a special LIVE magical broadcast from Walt Disney World Resort in Florida.
Univision begins production of “La Piloto”
Univision Communications Inc. (UCI) announced that its new joint venture with the internationally-acclaimed producer Patricio Wills has been named W Studios.
MundoMax to premiered “Azucar’
MundoMax’s new telenovela, Azúcar (Sugar) premiered on Tuesday, May 3rd at 8PM/7C.
Castro-Amaré named Sports Anchor for Noticiero Telemundo Boston
Telemundo Boston / WNEU announced that Pedro Castro-Amaré has been named Sports Anchor for Noticiero Telemundo Boston at 6 PM and 11 PM.
Rausseo promoted to News Anchor at Telemundo Denver
Telemundo Denver / KDEN announced that Carlos Rausseo has been promoted to News Anchor, effective immediately.
Telemundo 40 Rio Grande Valley launches investigative franchise – Telemundo Responde
Telemundo 40 Rio Grande Valley / KTLM announced the expansion of the Telemundo Station Group’s successful and popular consumer investigative franchise – Telemundo Responde (Telemundo Responds) – to the Rio Grande Valley of South Texas
Mexicánicos S3 premieres, while Texas Trocas starts filming a new season on Discovery en Español
This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.
América TeVé Debuts “Rick Sánchez a 90 millas”
America CV Network announced its new TV stake: “Rick Sánchez 90 miles”, a controversial TV program, debuting May 9th.
Digital Video Ad Spending Soars, Budgets Coming Mainly From TV
Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB).
Television Advertising and Online Shopping [REPORT]
Media multitasking competes with television advertising for consumers’ attention, but may also facilitate immediate and measurable response to some advertisements. This paper explores whether and how tele-vision advertising influences online shopping.
Nielsen signs Univision Communications to National and Local TV Digital Measurement
Nielsen announced that Univision Communications Inc. (UCI) has signed an agreement for Nielsen’s National and Local Digital in TV Ratings services.
Telemundo announces sponsors of 2016 “Billboard Latin Music Awards
Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.