Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
Television
Twitter Takes to TV Tie-Ins
Telemundo Sports enjoys multiple nominations for the 35th Sports Emmy Awards
Telemundo Sports led all Spanish-language networks in nominations to the 35th Sports Emmy® Awards, according to the announcement made by The National Academy of Television Arts and Sciences (NATAS). More than 180 nominees were announced in 39 categories and NBCUniversal’s Spanish-language broadcast network was recognized with six nominations, tying with ABC and outranking its Spanish-language competitors including ESPN Deportes (4) and Univision Deportes (3), as well as general market networks such as TBS, CBS Sports Network and FOX Soccer Channel, among others. The Awards will be given out at Jazz at Lincoln Center’s prestigious Frederick P. Rose Hall, located in the Time Warner Center on Tuesday, May 6th, 2014 in New York City.
mun2’S ‘REINAS DE REALTY’ integrates tips from Allstate Insurance Agents
mun2 has announced a collaboration with Allstate Insurance for the network’s new docu-reality series “Reinas de Realty.” The 10-episode original series follows two Latina real estate moguls running their thriving, family-based Los Angeles house-flipping business and transforming Latino communities one flip at a time.
National Academy of Television Arts & Sciences adds more Spanish-Language Emmy categories
The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.
Rupert Murdoch Confirmed to Deliver Opening Address at AHAA’s 2014 “Thinking Under the Influence” Conference
AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.
2014 Puerto Rico Basketball League Season to air on WAPA America
WAPA America has exclusive rights to air the 2014 Puerto Rico Basketball League season, including regular season games and playoffs. WAPA America has approximately 5.5 million U.S. subscribers and is distributed by all major cable, satellite and telco providers.
Discovery en Español launches 3rd Edition of ‘DESCUBRE TU TALENTO’
Discovery en Español announced the launch of the third edition of DESCUBRE TU TALENTO, a corporate social responsibility campaign in collaboration with the U.S. Department of Labor.
Ripley named VP of Integrated Marketing Solutions at Entravision / Sacramento
Entravision Communications Corporation announced the appointment of Rich Ripley to Vice President of Integrated Marketing Solutions for the Sacramento, California market. In his role, Ripley will be responsible for sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.
Telemundo announces sponsors of La Voz Kids
Telemundo Media announced today a 360° degree sponsorship initiative in support of season two of Telemundo’s hit singing competition “La Voz Kids,” which premiered this Sunday. Multi-platform alliances with AT&T, State Farm, Kohl’s Department Stores, Chrysler brand, Universal Orlando Resort and more have been secured for Telemundo’s reality program.
MundoFox adds New Productions to Join March Primetime Lineup
MundoFox announced its all-new primetime lineup that includes the premieres of the highly-anticipated series “El Capo 3” and the critically-acclaimed telenovela “Lado a Lado.”
TV or Not TV? Is that the question?
TV is dead. Or is it? That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days. by Kevin Conroy / Univision Insights
KCEC-TV in Denver wins Eight 2013 Colorado Broadcaster’s Association Awards
Entravision Communications Corporation announced that its Univision affiliate in Denver, KCEC-TV, was honored with eight Awards of Excellence and four Certificates of Merit from the Colorado Broadcaster’s Association.
Qu named Chief Technology Officer at Fusion
Fusion announced that Hong Qu, a veteran of YouTube and Upworthy, will become the network’s Chief Technology Officer.
MundoFox ordered new episodes of “100 Latinos Dijeron”
MundoFox announced that the network has ordered new episodes of “100 Latinos Dijeron,” an original Spanish-language version of “Family Feud,” hosted by Mexican television powerhouse Marco Antonio Regil, to air on the network throughout 2014. Production of the new episodes of “100 Latinos Dijeron” will kick off on March 17 in Los Angeles.
Cohen named EVP of Corporate Research at Univision Communications
Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.
Sanchez named EVP & GM of FOX Deportes
FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager.
LATV Networks announces 2014 Upfront Plans
LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City. The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.
Hermosillo joins Deportes Telemundo Sporstcasting Team
Deportes Telemundo has announced the addition of Mexican soccer legend Carlos Hermosillo to its team of sportscasters and analysts.
El Rey Netwrok cast Gabiel Luna in ‘Matador’
El Rey Network announced that Gabriel Luna (Dance with the One, Bernie) has been cast in the lead role in the network’s second scripted original, “Matador.”
Discovery U.S. Hispanic announced 2014 Upfront Plan
Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia’s annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.