Television

While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.

Univision Television Group will carry Bounce TV as a multicast channel on its stations in five major markets and has renewed Univision’s distribution of the nation’s first-ever broadcast television network for African Americans as a multicast channel in seven markets as part of a multi-year deal.

Produced by the History Channel in Latin America, “Milagros Decodificados” (Decoded Miracles) aims to reveal what lies behind these incredible occurrences identified as miracles. The new series will debut in the United States on Thursday, March 6, 2014 at 9 p.m. ET/PT on the Galavisión cable network.   

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V. announced today that Manuel Abud has been appointed President and Chief Executive Officer, effective immediately.  His leadership team includes Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.

Telemundo Media announced the appointment of Michael Guariglia to Vice President, Network Sales.  Guariglia will be responsible for overseeing the advertising sales function for Telemundo Network for the Northeast territory.  Guariglia will report to Mike Alvarez, Senior Vice President, Ad Sales Telemundo Network and will be based in New York City.

Univision’s hit entertainment news and gossip show, “El Gordo y La Flaca” (The Scoop and The Skinny), is hosting a “Week of Stars” from March 3 through March 7,  at 7:00 p.m. ET/PT (6:00 p.m. Central), as part of its 15th anniversary celebration. During this special weeklong event, the show will welcome some of the most talked-about celebrities from the world of Hispanic entertainment, including telenovela and Latin music superstars such as Angelique Boyer, Banda el Recodo, Cristian Castro, Daddy Yankee, David Zepeda, Espinoza Paz, Guy Ecker, Julion Alvarez, Kate del Castillo, Larry Hernandez, Lucero, Lupillo Rivera, Ninel Conde, Noel Torres, Paquita la del Barrio, Sebastian Rulli, Susana Gonzalez, Voz de Mando, William Levy, and many more.

Diana Mogollón – EVP & General Manager of mun2 has departed the cable network.

FOX Hispanic Media (FHM), the advertising sales arm of FOX’s wide ranging portfolio of Spanish-language brands, announced a four-city Upfront tour to interact directly with advertisers across the country.  The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

Telemundo Media announced the launch of a multiplatform partnership with Dr Pepper to celebrate Telemundo’s one of a kind on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars, and the stories that make them truly unique.  The three “Unicos” are:  Litzy, one of Mexico’s most beloved television and music stars; Carmen Villalobos, one of the most recognizable young telenovela actresses, who stars in the upcoming second season of “El Senor de los Cielos”; and Eugenio Siller, Hispanic television’s leading man and star of Telemundo’s new original production “Reina de Corazones.” 

Univision Network has released the complete list of Hispanic stars who will be presenting awards at “Premio Lo Nuestro” 2014, in addition to adding three new names to its roster of A-list performers. Hosted by celebrated singer/actress Ninel Conde and telenovela heartthrob William Levy, the 26th Annual Edition of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) will air LIVE from Miami’s AmericanAirlines Arena on Thursday, February 20, 2014 at 8 p.m. ET/PT, 7 p.m. Central.

Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner.  Premiering March 6 at 8pm ET/5pm PT, the weekly, two-hour series will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture.  The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.

Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty). 

mun2 announced the premiere of its original docu-reality series “Reinas de Realty” premiering Sunday March 9 at 8 p.m. EST/7 p.m.

Comcast Corporation and Time Warner Cable announced that their Boards of Directors have approved a definitive agreement for Time Warner Cable to merge with Comcast.

For the first time in U.S. Hispanic media history, Univision, UniMás and Galavisión will unite to simulcast the world premiere of the new dramatic series “La Viuda Negra” (The Black Widow) on Sunday, February 23, 2014, at 10 p.m. ET/PT (9 p.m. Central) before settling in to its regular 10pm Monday through Friday time slot on UniMás.

El Rey Network announced an expansion of  its Ad Sales team with three hires including Renée Mizrahi, named Vice President, Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives.  

NUVOtv will premiere Steve Trevino’s Comedy Special “Steve Trevino: RELATABLE,” on Sunday, February 16 at 11:00pm ET/PT. Trevino, one of the fastest rising comedians and the voice of the 21st century Mexican-American, headlines a laugh-out-loud peek into the human psyche through candid stories about his life as a member of the working class in everyday America.

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.