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Top 3 2023 Social & Influencer Trends
Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!
Super Bowl viewership transcends platforms and devices
Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted a viewership of 5.8 million.
Telemundo present first digital Spanish-language coverage of Super Bowl LVII
Telemundo Deportes will present complete Spanish-language coverage of Super Bowl LVII across Telemundo digital platforms with support from the network shows starting today, Feb. 9 through Monday, Feb. 13.
Telemundo to introduce new music specials and content
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the most prestigious awards show in Latin music, the Billboard Latin Music Awards. The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.
53 % of Companies Removed College Degree Requirements For Jobs in Past Year
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States.
Despite a much larger English-speaking market, Latin American artists are taking the world by storm faster than some of the world’s top superstars.
Bad Bunny created a YouTube account in 2014, and in half the time has reached views superior to Taylor Swift's while approaching Justin Bieber and Ed Sheeran's. Those artists have been on YouTube since around 2006-2007.
Telemundo Deportes to broadcast 2023 SheBelieves Cup from Feb. 16 – Feb. 22
Telemundo, the exclusive Spanish-language home of the U.S. National Teams, presents comprehensive coverage of the 2023 SheBelieves Cup from Feb. 16 – Feb. 22, featuring all six matches of the tournament live on Universo, Peacock and the Telemundo app.
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month.
ESTRELLATV premiere`LA ISLA’ on February 27 at 7 P.M./6 P.M. CT
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere the reality competition series, La Isla, on Monday, February 27. Hosted by Alejandro Lukini, La Isla features 18 contestants divided into three groups (Famosos, Celebridades and Desconocidos) of players competing against each other in physical and mental challenges. The one-hour series will air Monday through Friday at 7 p.m./6 p.m. CT on the network. La Isla is produced by content partner TV Azteca in Mexico.
Has Strategic Planning changed for agencies? [WHITE PAPER]
In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper.
THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.
Can Marketing Experimentation Become Your Superpower?
A unified, companywide approach to experimentation can generate sustained business growth.
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Republica Havas promotes Managing Directors
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
Why is Everyone Talking about Zero-party Data?
Zero-party data refers to information that a company collects from customers through voluntary and explicit means, such as surveys, sign-up forms, or preferences centers. This type of data is particularly valuable for brands as it is provided by the customers themselves, making it more accurate and reliable than third-party data.
TelevisaUnivision appoints Jennifer Rogers as EVP for Consumer and Corporate Marketing of U.S. Networks
TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks.
Media Comparisons Study 2023
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.
Podcast Reach Among 13-34s in the U.S.
It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts
