News
Canela Media to premiere “Mi Vida”
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
Telemundo expands INSPIRANDO A AMÉRICA
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.
VME TV added to Charter Communications carriage
Vme TV announced that it is broadening its distribution after reaching an agreement with Charter Communications for carriage on its Spectrum Mi Plan Latino and Latino View video packages.
DEI Shouldn’t Just Be a Black Thing… They Just Do It Better
It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled "No, you are not ‘over-indexing on Black" is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community. By Pedro de Cordoba is a multicultural marketing and sales consultant.
Diverse Faces Are Not The Same As Diverse Voices
By Rishad Tobaccowala
All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. By Rishad Tobaccowala
US Latino economy worth $2.8T
U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010.
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
Pop-Tarts Día de Muertos – Best Integrated Creative Campaign
Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.
P&G and its Brands Launch Capitanes del Futuro,
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.
Univision 34 in LA celebrates 60th Anniversary
Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community.
Mónica Gil joins Nike, Inc. Board of Directors
NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises.
The great American demographic shift
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.
Over 85% of Black and Hispanic Consumers in the U.S. Wear Fragrances
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers.
Hispanics feel Invisible & Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry
Hispanic Marketing Industry Evolution (Part I)
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. By Isaac Mizrahi - Co-President of ALMA
Social Media and News Fact Sheet
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media.
Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]
Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference
Bauermeister named General Manage of Spanish broadcasting System markets: Orlando & Tampa
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of "El Nuevo Zol 95.3FM" - WPYO-FM Orlando and "El Nuevo Zol 97.1FM" -WSUN-FM Tampa.
TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.
Perez named SVP of News Production at Notices Telemundo
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.
