News
U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.
Victor Paredes named Executive Director of Cultural Strategy at Collage Group
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.
Teens, Social Media and Technology 2022 [REPORT]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
2022 Connectivity and Mobile trends [REPORT]
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
How Americans are feeling about economic opportunities and the future
The American Opportunity Survey spotlights Americans’ views on the state of the economy and other trends. What did researchers find about how people think things are going and what the future holds?
TelevisaUnivision announces the start of production for four new ViX+ Original Titles
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production.
Daily Flash Latino launches
KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show.
Finding Agency Opportunities Amid Challenging Economic Conditions
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
The Luxury of Strategy
Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. By Bob Hoffman
Making Zero-Party Multicultural Data Accessible to DSPs
Driven by our mission to demystify diverse communities through data, our team partnered with digital programmatic platforms to empower digital media buyers with the tools to access diverse audiences while using their favorite demand-side platforms (DSPs).
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule..
“TELEMUNDO LOCAL ACADEMY” launches at Cal Sate Northridge
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at CSUN in September 2022.
EL FUEGO DEL DESTINO to premiere on Telemundo
Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek justice and discover true love.
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
Most Teens Aspire to Own a Home Someday but Report Significant Financial and Homeownership Knowledge Gaps
A new survey by Junior Achievement USA and Fannie Mae shows most teens (88%) would like to own a home someday. The survey reflects that most teens (85%) believe "owning a home" is part of "the good life," compared to nearly as many adults (87%) based on Fannie Mae's Q4 2020 National Housing Survey®.
Parents Are Spending More on Back-to-School Shopping than Last Year
The new Debt.com poll that shows 45 percent of parents are spending at least $200 per child this year – compared to only 29 percent in 2021. And 27 percent will spend more than $300 per child.
Baby Boomers Nearly 9 Times Wealthier Than Millennials
Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first time.
