News
Immigrants in the U.S. are more likely to start firms, create jobs
Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country.
Why is multicultural marketing no longer an afterthought
Inclusive marketing is no longer optional. It is a key driver of business success. The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate campaigns. By Amalia Martino - Founder and President The Vida Agency
Rockstar Energy Drink Debuts its First-Ever Hispanic Equity Campaign
Rockstar Energy Drink unveiled its new ad campaign, "Poder Para Mi Gente (Power for My People)," a platform designed to empower a new generation of hustlers who work hard to give back to their local communities.
2022 Guide to In-Game Advertising Trends [INFOGRAPHIC]
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising.
How US consumers are feeling, shopping, and spending—and what it means for companies
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next?
Not all Advertising Frequency is created Equal when it comes to Sales Lift
When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works.
Marketers Differ on the Metrics That Matter for Live Events
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets.
Telemundo brings back ‘LA CASA DE LOS FAMOSOS’ and ‘HASTA QUE LA PLATA NOS SEPARE’
Telemundo is gearing up for a night of double the drama and excitement with the back-to-back premieres of the highly anticipated new season of La Casa de los Famosos and the family-friendly rom-com Hasta que la Plata Nos Separe (Until Money Drives Us Apart) on Tuesday, May 10th starting at 7pm/6c.
Impremedia sold
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia.
TelevisaUnivision’s Lead Investor Snaps Up Hemisphere
When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and "KQ105," the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today are "Uforia" stations under TelevisaUnivision Inc. Soon, they won't be. By Adam Jacobson / Editor in ChiefEditor in Chief - Radio & Television Business Report
People Don’t Talk about Bruno, Nor the Importance of Spanish in Marketing: Daisy Expósito-Ulla wants to change that.
For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this?
Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series
Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of "Ahogadas," a docu series focused on a delicacy from Jalisco tortas ahogadas.
Ruder Finn acquires Comunicad
Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency.
Current Financial State of the U.S. Latino Community
mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the use of financial technology and in the early adoption of cryptocurrencies and NFTs but fall behind in other aspects including home ownership and in the use of banking products and services.
About 6 million U.S. adults identify as Afro-Latino
Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify as Hispanic or Latino, not all do so, according to new Pew Research Center estimates based on a survey of U.S. adults conducted from November 2019 to June 2020.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on traditional mass reach channels to increase brand awareness. And just as we’ve seen in previous years, the marketers surveyed for Nielsen’s 2022 Annual Marketing Report say building brand awareness is their top objective for the year ahead. Similarly, their top business priority is new customer acquisition.
Moms & Media 2022 [REPORT]
77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance provided by voice tech for their on-the-go routines, as 50% now own a smart speaker. Moms who own smart speakers have an average of 2.8 in their households.
Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will celebrate all genres of Hispanic music, entertainment, style and pop culture, chosen entirely by the audience in the same spirit of the established brand.
As telework continues for many U.S. workers, no sign of widespread ‘Zoom fatigue’
As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers (56%). Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it, according to a January 2022 Pew Research Center survey.
Shopping Amid Inflation Adds to Consumer Stress
he latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.
