News
We Are Speaking Different Languages
I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s buried too far beneath my thousands of tweets despairing of Boris Johnson, so here’s an attempt to recall the magic ten with an additional one for good luck. By Ben Kay
Telemundo and U.S. Soccer Foundation Team Up to Celebrate FIFA World Cup Qatar 2022
Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally.
TelevisaUnivision’s ViX+ Inks First-Look Deal with Propagate Fuego
TelevisaUnivision Inc. announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+, the company’s new SVOD tier slated to launch in the second half of 2022.
Women Are More Likely to Consider Buying from Brands with Good Track Records on DEI
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female.
EL SHOW DE OMAR Y ARGELIA JOINS THE MORNING LINEUP AT MEGA 96.3 KXOL LOS ANGELES
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced "El Show de Omar y Argelia" will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega's robust morning lineup following almost two decades on broadcast radio. The show will also be syndicated nationwide and Omar y Argelia will be hosting engaging podcasts for the Latino community.
2016–2020 American Community Survey 5-Year Estimates
The U.S. Census Bureau released new statistics from the 2016–2020 American Community Survey (ACS) 5-year estimates. Following pandemic-related data collection disruptions, the Census Bureau revised its methodology to reduce nonresponse bias in data collected in 2020.
User Generated Content Advertising in 2022 [INFOGRAPHIC]
Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.
The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19.
The CMO Survey: The latest results [REPORT]
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
LAFC & Estrella Media Team Up again for 2022
The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market.
Rosemary Mercedes named SVP Communications at BBC Americas
BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York.
Brand Allies: Seeing Multicultural Consumers As People First, Not Dollar Signs [PODCAST]
Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers.
The five zeros reshaping stores
Shoppers are reshaping the retail landscape faster than ever before. Nearly 40 percent have switched brands or retailers during the pandemic, and more than 80 percent have new shopping behaviors. More than half of those who used a new channel or service such as “buy online, pickup in store,” for example, said they would continue the practice post-COVID-19. As such, the omnichannel consumer has never been more powerful. They make purchases 70 percent more often and spend about 34 percent more than people who shop exclusively in store
Your next agency pitch will cost you financially, but not as much as you think.
The practice of going to tender at the end of the agency contract period has become a habit for many major brands. Procurement will argue it is the only way to truly test an agency against the market. But as we have highlighted previously, this is a flawed approach.
US in-store card users will be more than 90% of population by 2023
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards
ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.
Do Fewer Radios In the Home Present a Problem For Broadcasters?
While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and FM radio station owners, has the rise of the smart speaker all but eliminated the need for hardware — thus negating a “problem” Edison highlights in the study? By Adam R. Jacobson / Radio + TV Business Report
58% of Hispanic Home Shoppers are Buying Their First Home
A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home.
AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns [REPORT]
Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views are also defined by the context of how these technologies would be used, what constraints would be in place and who would stand to benefit – or lose – if these advances become widespread.
