News
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Go Long: 5 Ways To Grow Your Brand
I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. By Roberto Orci
The Immigrant Archive Project To Be Inducted Into The US Library of Congress
The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to ensure we understand the immigrant experience and its vital contributions to American society.
ANA calls on Marketing Industry to combat Online Hate Speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.
Agua Media Launches Podcast Network for the Latino+
Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream.
Univision Premieres Daily News Podcast “Univision Reporta”
Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division.
Annual Retail Sales to Grow Between 6 % and 8 %
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022.
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
‘NBCU LAUNCH’ forges partnership with Telemundo
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television.
Carlos Branco joins CALI 93.9/KLLI
Meruelo Media in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
5 Steps to Restructure Your Marketing Organization [REPORT]
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets.
Unlocking the core antagonists of resilience: The personal realm
How self-awareness and self-mastery are paramount in C-suite leadership
Breaking the bias against women’s sport: the impact of equal opportunity for athletes, fans and sponsors
Gender equity in sports still has a long way to go, but research from Nielsen Sports highlights the extent to which fans want change sooner rather than later.
Pod Digital Media acquires Latino & Latina Podcasters Network
Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts.
Estimates of Undercount and Overcount in the 2020 Census
Census Bureau released results from two analyses about the quality of the 2020 Census counts. While both showed the strength of the count for the total U.S. population, each analysis revealed that the 2020 Census overcounted or undercounted various demographic groups.
Gen Z: Brands Need To Prioritize DEI And Gender Liberation
For someone who has been working in multicultural marketing for almost two decades, the past few years have been transformative. Diversity, equity, inclusion (DEI) and representation in public and private organizations are works in progress. But the momentum is stronger than it’s ever been. The entrepreneur and somewhat skeptic in me, however, wonders if this is just a phase. Will corporate America move on to the next big thing? There are already murmurs that ESG (Environmental, Social and Governance) will be the new focus as DEI demand wanes. By Mario X. Carrasco - ThinkNow
49% of Marketers say they are looking to contextual advertising to replace cookies
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
