News
AIRE Radio launches podcast of ‘EL TERRI’
AIRE Radio Networks announced the launch of Se Tenia Que Decir / "It Had to Be Said" Con El Terri Podcast, featuring Alberto 'El Terri' Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible.
Mindset Matrix – A Framework For the Future of Digital Advertising Without Personal Data
The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their targeting efforts off past behaviors - the future of digital advertising will rely on meeting people in the moment and aligning advertisements with someone’s present frame of mind.
Gone for now, or gone for good? How to play the new talent game and win back workers
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start.
Pitaya Entertainment selects Captura Group as their Digital Media Agency
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
Gaming The Metrics: How The “Made For Advertising” Industry Thrives
Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the competing needs of media companies, marketers, and consumers.
Want to produce great work? Stop treating your advertising agencies like dirt
A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job.
Arrive and Thrive – Impactful practices for women in leadership
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders.
Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year [REPORT]
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.
Second chance for marketers in Second Life
No, this is not a reference to the current metaverse that marketers are going gaga over, it is the title of a blog post I wrote back in 2007. But you know what? I think the marketing issues raised in the post are just as relevant to marketers today as they were then. If you are going to spend your budget on setting up shop in the new metaverse, perhaps you should figure out how your brand will add value to that experience. By Nigel Hollis
In-App Advertising To Account For 56% Of Digital Ad Spend In 2026
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years
The impact of inflation on retail [PODCAST]
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing.
Casalú launches
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month.
CCOMGROUP Ranks as Most Awarded Agency in South Florida at 2022 ADDY Awards
CCOMGROUP ranked as the most awarded agency in South Florida at the local 2022 ADDY Awards, amassing a total of 34 gold and silver recognitions for work demonstrating the highest level of creative excellence, as judged by the American Advertising Federation.
Edelman names Valdes U.S. Head of Edelman Data and Intelligence
Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients.
Authentically connecting your brand with Gen Z and Millennials [REPORT]
As the Gen Z audience grows more powerful, how can brands successfully optimize their connection with them... whilst remaining loyal to Millennials?
TV’s starring role in exposing health disparities for Black women
Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront. Telling their unique stories often means opportunities for audiences to connect more deeply with the characters or headlines that represent their own path; one that may have otherwise gone unseen.
7 survey design mistakes that hurt the quality of your data
Blunder. Miscalculation. Goof. Whatever verbiage you prefer, a mistake in survey design spells trouble, degrading the accuracy of your data and the subsequent extrapolations that can be made using that information.
National Puerto Rican Day launches 2022 Scholarship Program
For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high school seniors or full-time college/university students in their freshman through junior years in college.
Hispanic Audiences Value Local Broadcast TV [REPORTS]
Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV with advertising (55.0%).
How marketers can successfully leverage social media influencers in their campaigns
Influencer endorsements validate a brand’s offerings in the eyes of trusting consumers—but strategic influencer selection and campaign execution can’t be overlooked in the push to jump on this trend.
