News
Gen Z and Millennials More Willing to Spend Now and Say They’re Better Off Financially Than Gen X and Baby Boomers
Scorpion announced the results of a survey that explores the generational differences in consumer behavior and business expectations during this inflationary period.
Beyond on-screen: Off-camera diversity attracts new audiences
While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras.
Latino Entrepreneurs Can Maintain Their Resilience During These Uncertain Times
Despite the COVID-19 pandemic, Latino small business owners have maintained their record of entrepreneurial success. By Humbi Calleja, Vice President and General Manager for North America at Herbalife Nutrition.
Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new research report by PQ Media.
Revisiting the great rethink
One year ago, we explored how Americans were rethinking their priorities in the wake of the global pandemic. How did shifts in consumer sentiment stand the test of time?
Live sports are headed to streaming services, and audiences are ready
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection1.
erenzia beauty selects BeautifulBeast
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty.
Spanish Broadcasting System (SBS) names Kalvort VP of Digital Sales and Strategy at Digidea
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.
Mason adds additional duties as VP General Manager of SBS Chicago Radio Station
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
Raquel “Rocky” Egusquiza joins The Latin GRAMMY Cultural Foundation® As Executive Director
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately.
¡PONLE CANELA! launches on Canela.TV
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!.
Viral Trend in Global Marketing
Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost.
The Vida Agency forms Advisory Board
The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and business development to help scale the agency effectively and efficiently.
Culture Gap [REPORT]
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
Marketing to Bicultural Latinx Consumers [PODCAST]
In this episode of The New Mainstream podcast, Silvia Li Sam, founder of Slam Media Lab (Slam), talks about her experience as a Peruvian Chinese American and how marketers must leverage research to understand the complexities of the Latinx consumer market.
HISPANIC SMALL BUSINESS CHALLENGES AND OPPORTUNITIES
The survey of 2,700 Hispanic small business owners across the United States on the Hello Alice platform revealed the largest challenges facing the Hispanic demographic: raising capital through funding or credit building opportunities, obtaining raw materials or inventory, acquiring customers, growing their staff, and effectively marketing to new and returning customers.
RICA FAMOSA LATINA back at Estrella Media
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season.
The Role of Alternative Social Media in the News and Information Environment [REPORT]
Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans
