News
Programmatic Media Buying Guide
The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI
Long live slogans! Why a slogan revival is on the way
Slogans are an important aid to branding and advertising engagement, so why has their use been declining?
Canela Media to Premiere “Secretos De Villanas”
Canela Media announced the premiere of “Secretos de Villanas,” a new original unscripted two-part and ten episode series, bringing together for the first time in the history of Hispanic television, six of the most iconic telenovela villains of all time: Aylín Mújica, Cynthia Klitbo, Gabriela Spanic, Geraldine Bazán, Sabine Moussier, and Sarah Mintz, formerly known as Maritza Rodríguez, in her first-ever appearance since her marriage and converting to Orthodox Judaism.
LOS RICOS TAMBIEN LLORAN to premiere on Univision
Univision will premiere on September 6 its new primetime telenovela, LOS RICOS TAMBIEN LLORAN, starring Claudia Martín (Amar a Muerte [Love to Death], Enamorándome de Ramón [Falling in love with Ramón]) and Sebastián Rulli (El Dragon [The Dragon] Vencer El Pasado [Overcoming the Past], Papá a Toda Madre [Awesome Dad], Tres Veces Ana [The Three Sides of Ana]).
Inclusion’s Next Wave [REPORT]
A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.
Global Product Placement Spend Surged 12.3% in 2021
Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media.
Culture and Multicultural Identity: Names Matter
Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop a better understanding of the complexity of identity.
State of Retail Advertising [REPORT]
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year).
TelevisaUnivision and the Dallas Cowboys announce Partnership
TelevisaUnivision announced a multi-year commercial and media partnership with the Dallas Cowboys.
Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
The 3 Cs of increasing content ROI (in uncertain times) [REPORT]
There’s a cost to playing it safe with your messaging. Why choose between being brand-safe and cutting edge?
Telemundo Deportes names Commentary Team in Celebration of 100-Day Countdown to FIFA World Cup Qatar 2022
Telemundo Deportes announced an expanded lineup of experts joining its commentary team as it kicks off the 100-day countdown to the start of the tournament this fall, airing live exclusively in Spanish on Telemundo, Universo and Peacock.
Día de los Muertos at Hemisfair celebrates 10 Year Anniversary
Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features two days of vibrant events and entertainment celebrating this Mexican tradition.
U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.
Victor Paredes named Executive Director of Cultural Strategy at Collage Group
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.
Teens, Social Media and Technology 2022 [REPORT]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
2022 Connectivity and Mobile trends [REPORT]
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
