News

Marketers are always under pressure to prove the ROI of their campaigns, but the demand for brand growth has only sharpened as companies work to pull themselves out of pandemic-induced strains. Though this demand is more pressing, the question of how to solve it is an age-old one: To grow market share, should brands spend their time on upper-funnel, brand-building efforts or mid- and lower-funnel efforts that will secure quick wins for the business?

The biggest problems currently plaguing agencies stem from a single source: loss of power in their client relationships.  By Mark Duval – The Duval Partnership

If you want to get a top job these days then it helps to be a woman. Even better if you’re a woman of colour! Tick a couple of other ‘diversity’ boxes and recruiters trip over themselves to give you a fancy title and a fat salary. Meanwhile, straight white men just can’t seem to catch a break these days.

The imperative for brands to take a stand, embrace societal issues, and put accountability at the core presents a significant shift for B2B marketers. As demand for action rises, the trust and vision brands must have to survive and thrive are elevated by collaboration over competition, customer-centricity over dominance, and big-picture solutions over functional benefits.

Consumer optimism signals a return to happier holidays

In 2020, the global economy experienced one of the worst declines since the Great Depression.  Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.

In this episode of The New Mainstream podcast, Michelle O’Grady Caballero, Founder and CEO of Team Friday, introduces the concept of “ground truthing” and how it can be used to combat false narratives and challenge assumptions.

Telemundo Deportes’ lead commentator Andres Cantor was honored during the National Soccer Hall of Fame celebrated this past Saturday, October 2 in Frisco, Texas. Cantor was honored after been named the recipient of the 2020 Colin Jose Media Award, which honors journalists whose careers have made significant long-term contributions to soccer in the United States.

Telemundo stations Telemundo 31 / WTMO, which serves Spanish-speaking audiences in Central Florida and Telemundo Puerto Rico / WKAQ announced a news collaboration that will result in their respective audiences receiving live, local news coverage from each market during the stations’ newscasts.

In our “Industry Spotlight Series“, we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media.  We will continue to highlight our great industry executives in this series, asking them key questions about the business.  Enjoy.

iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.

Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

You need to organize and communicate your public relations activities and events.

Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.

NBCUniversal Local, a division of NBCUniversal, announced that it has completed its acquisition from Ramar Communications of four full power stations, one Class A station, three low power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.

Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.

While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.

After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.