News
Financial Issues Top the List of Reasons U.S. Adults Live in Multigenerational Homes [REPORT]
Multigenerational living has grown sharply in the U.S. over the past five decades and shows no sign of peaking.
“El Chavo del Ocho” – Returns to Screens with Eugenio Derbez
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world.
Luis Patiño named CEO of Austin PBS
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022.
Author Talks: Where are the women who are missing from the workforce?
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Reshma Saujani, founder of Girls Who Code and an activist for women’s economic empowerment , about her new book, Pay Up: The Future of Women and Work (and Why It’s Different Than You Think) (Atria/One Signal Publishers, March 2022). Working mothers are burned out, and companies are losing the unique value they bring to the table.
State of Sleep in America 2022 [REPORT]
Researchers and medical experts across the world consistently agree that when it comes to your overall health and wellbeing, sleep matters. Yet, Americans often compromise quality sleep for the sake of work, personal to-do lists or other factors, despite common knowledge of its importance to our health.
Hispanic Public Relations Association’s Miami Chapter Reveals 2022-23 Board of Directors
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term.
FACE, HIGHEST CUBAN-AMERICAN RECOGNITION, GOES TO ADVERTISING INDUSTRY LEADER DAISY EXPÓSITO-ULLA.
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen.
REGISTRATION FOR THE 2022 HMC ANNUAL SUMMIT INVITATION IS OPEN… AND FREE OF CHARGE!
For the first time, thanks to our generous sponsors, we are offering our jam-packed agenda filled with CEOs and CMOs, fresh insights, new research and case studies from leading brands and agencies in Hispanic marketing... FOR FREE. Now your entire team will have access to all of the insights at none of the cost.
US time spent with social increased in 2021, but growth was slow
The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.
We Are Speaking Different Languages
I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s buried too far beneath my thousands of tweets despairing of Boris Johnson, so here’s an attempt to recall the magic ten with an additional one for good luck. By Ben Kay
Telemundo and U.S. Soccer Foundation Team Up to Celebrate FIFA World Cup Qatar 2022
Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally.
TelevisaUnivision’s ViX+ Inks First-Look Deal with Propagate Fuego
TelevisaUnivision Inc. announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+, the company’s new SVOD tier slated to launch in the second half of 2022.
Women Are More Likely to Consider Buying from Brands with Good Track Records on DEI
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female.
EL SHOW DE OMAR Y ARGELIA JOINS THE MORNING LINEUP AT MEGA 96.3 KXOL LOS ANGELES
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced "El Show de Omar y Argelia" will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega's robust morning lineup following almost two decades on broadcast radio. The show will also be syndicated nationwide and Omar y Argelia will be hosting engaging podcasts for the Latino community.
2016–2020 American Community Survey 5-Year Estimates
The U.S. Census Bureau released new statistics from the 2016–2020 American Community Survey (ACS) 5-year estimates. Following pandemic-related data collection disruptions, the Census Bureau revised its methodology to reduce nonresponse bias in data collected in 2020.
User Generated Content Advertising in 2022 [INFOGRAPHIC]
Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.
The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19.
The CMO Survey: The latest results [REPORT]
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
LAFC & Estrella Media Team Up again for 2022
The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market.
