News

Empathy is not just another tick-the-box exercise

Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.

If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties.  By Adam Jacobson / Editor – Radio TV Business Report

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.

When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.

Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by.  By Brian Jacobs / The Cog Blog

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how.  By Mario Carrasco / ThinkNow

Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.

Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.

To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding.  The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.

The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.

The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.

As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic.  Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices.  So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed.  By Mike Valdes-Fauli / Pinta Agency

As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.

Canela Media announced the appointment of Mario Torres to lead Canela Music, which is set to launch in the fall. Canela announced the forthcoming launch of Canela Music during their first-ever Upfront presentation on May 17th.

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

Telemundo announced he premiere of the hit Turkish series, Hercai: Love and vengeance, slated for Tuesday, June 22 at 9pm/8C.

NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.

Spanish Broadcasting System, Inc. (SBS) unveiled its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company’s culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.