IN HONOR OF THE PASSING OF ARTURO VILLAR, WE DEDICATED TODAY TO HIS MEMORY.
Many in our industry do not know the history of the U.S. Hispanic advertising and marketing industry. What occurred to me is that many in our industry are inherently oblivious to the history of the B2B and B4B trade journals dedicated to covering not only the U.S. Hispanic advertising and marketing industry, but also the U.S. Hispanic media, public relations and research industries. By Gene Bryan / CEO of Hispanic Media Sales, Inc., publisher of HispanicAd.com, Hispanic TV Programming Report, Hispanic Content, Data & Social Report and Hispanic Market Thought Leaders
David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it’s not what I find most interesting about Droga’s new position. Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative’s value for its own business and clients. By Mark Duval – The Duval Partnership
As social media mints new celebrities, marketers now have a much larger pool of spokespeople to choose from to carry their message
About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.
The study focused on understanding the perspectives, anticipated challenges, and preparedness of teachers, parents, and students as we head back to school.
In this episode of The New Mainstream podcast, Eliana Murillo, founder and CEO of Eliment & Company and co-founder of Alquimia Tequila, discusses how employees can create the change they want to see within their organizations and how data helps brands tell the stories that need to be told.
Univision announced the premiere of “¿Qué Le Pasa a Mi Familia?” (What’s Happening to my Family?), a new drama, with a stellar cast, that emphasizes the importance of family, love, and respect. Starring Mane de La Parra and Eva Cedeño “¿Qué Le Pasa a Mi Familia?” premieres Monday, August 30, at 7 p.m. ET/PT (6 CT).
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.
Titled Juegos Paralímpicos Tokyo 2020, the specials will air on Saturday, August 28 and Sunday, September 5 and will focus on Hispanic athletes and accomplishments by women competing in the Games.
Kanal D Drama is bringing the series “Amor y Travesuras” to the U.S. Hispanic market. This captivating family drama, which will make fans of Turkish productions laugh and cry, will make its U.S. debut on Kanal D Drama on September 1st, with a preview on Facebook on August 29th for the exclusive enjoyment of the loyal followers of Kanal D Drama in the United States.
Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19. He had been the publisher of HMW (Hispanic Market Weekly) until recently. 
In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.
Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media
Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.
VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.
Meruelo Media’s Cali 93.9 #1 for Reggaeton y Más, is proud to announce its all-female on-air lineup, the only current all-female radio station in LA.
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.
Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.
US consumer spend recovered in Q2 2021, driven by the confluence of increasing vaccination rates, stimulus payments in March 2021, an optimistic outlook toward economic recovery, and the general reopening of the economy.
