News

Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.

Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI

Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.

Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 – La Primera En Noticias will simulcast in both markets, effective immediately.

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates.  By Isaac Mizrahi – Co/President of ALMA

As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.

The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport.  By Mark Duval – The Duval Partnership

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.