News
ANA unveils Loyalty Marketing Report highlighting growing Importance, Challenges, and Fraud Concerns
The Association of National Advertisers (ANA) and HUMAN Security (HUMAN) have released a new report on loyalty marketing, revealing the increasing significance of loyalty programs for brands in the current marketing landscape. Loyalty marketing, which rewards customers for repeat purchases or interactions with a brand, has become a key strategy for companies seeking to deepen customer relationships and drive long-term value.
Part II: Hispanics’ CPG Shopping Trends – Impact and Opportunities for Retail Activation [REPORT]
14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays.
Part I: Hispanic Consumers Drive 16% of Total US CPG Growth [REPORT]
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping Trends, Circana™ delves into the complexity of the U.S. Hispanic population and their influence in reshaping purchasing behavior across multiple categories, including baby care, laundry products, and bottled water.
The Challenge of Attention [REPORT]
Attention is important, so how do we measure it? For more than ten years now, the sheer scale and volume of media available to advertisers has been proliferating. Digital technologies and platforms mean that consumer choice about how, where, and when they consume media content has exploded and so fragmented. It is no longer possible to reach mass audiences at scale simply by running a TV ad campaign. As a result, many now characterise modern marketing as an attention economy, a multimedia competition for consumer eyeballs.
After Transforming Advertising, AI Is Coming for Marketing
Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.
Aguascalientes’ La Catrina shines in New York’s iconic Times Square during Dia de Los Muertos celebrations
The authorities of the government of the state of Aguascalientes, in collaboration and under the management of the Consulate of Mexico in New York and the Mayor's Office of the city, have brought the emblematic Monumental Catrinas of the Day of the Dead to the heart of Manhattan in Times Square, New York. From October 28 to November 2, the more than 330,000 daily visitors of this iconic place will have the opportunity to admire and take photos with these majestic characters, symbols that pay homage to the cultural wealth of Mexico and keep the tradition of the Day of the Dead alive in one of the busiest places in the world.
Back To The Office Study: Marketers, Agencies And Average Americans Now Have Similar Commuting Habits
Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place October 1-4, 2024 and the results were compared to previous conducted in April 2022, October 2022, April 2023, October 2023, and April 2024.
The cost of Housing in America
But the cost of living is putting serious pressure on their dreams of buying a home, or even staying where they are. And it’s not just renters who feel this. Homeowners often share with me how fortunate they were with their timing, knowing the current prices and rates make it hard for new buyers.
Tapping the Trillion-Dollar Latino Market: A Roadmap to Build Trust for Corporate America
Latinos often take center stage during U.S. presidential election years, recognized as a critical voting bloc with the power to shape the nation's future. With over 36 million projected eligible voters, the race to win the Hispanic vote is more urgent than ever. But this community has proven to be incredibly influential beyond politics, driving progress across all institutions, particularly business. Leaders of all institutions and organizations looking for sustained growth and influence must prioritize building and strengthening their relationships with Latinos. The 2024 Edelman Trust Barometer Special Report: Business and Racial Justice highlights how crucial it is for communities to feel seen and elevated. The data shows that people are 24 points more likely to trust businesses that serve the needs of their racial community well. However, only 45% of Hispanic/Latino respondents in the U.S. feel that businesses truly understand their experiences and are committed to their growth. By Carolina Rincón Sato, SVP, Multicultural Brand.
Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO
The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals.
How Brands Reignited the Olympics Advertising Competition for LA 2028
The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, "Don Cheto Al Aire," through its Don Cheto Radio Network.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
2024 Top Agencies in the World by Revenue
Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World.
CHAVEZPR wins Best Corporate/Business Multicultural PR Campaign at 2024 PRSA-LA PRISM AWARDS
ChavezPR, based in Los Angeles, has been honored with the PRism Award from the Public Relations Society of America, Los Angeles Chapter for Best Multicultural Communications Campaign of the Year, Corporate/Business for its work on behalf of Northgate González Market.
The Continuing Education of In-House Agencies
The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a name on a unit within the marketing department and pegging it as an in-house agency.
The importance of reaching out to Hispanics to get out to vote.
Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote.
Flipping the script: Working men disrupt gender constructs [REPORT]
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte's DEI Institute™, today's corporate environment doesn't fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of workers, but the barriers in the way.
How Americans See Men and Masculinity [REPORT]
The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed concern about how men are doing socially and economically.
Wynns VP of Digital and Multimedia Sales at Nueva Network
Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company.
