News

A plurality of experts think sweeping societal change will make life worse for most people as greater inequality, rising authoritarianism and rampant misinformation take hold in the wake of the COVID-19 outbreak. Still, a portion believe life will be better in a ‘tele-everything’ world where workplaces, health care and social activity improve.

Simply put, Hispanics and the Hispanic industry are much more than Broadcast and social media.

60% of customers question repeat purchases; Extensive study reveals the truth about what makes people want to buy from brands agai

Marketers still lack the skillsets and metrics needed for long-term success in a discipline often at odds with traditional advertising

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

Five powerhouse executives from the entertainment, podcasting, and advertising industries have joined forces to create Pitaya Entertainment, a new company dedicated to producing podcasts for U.S. Latinos. Pitaya Entertainment launches.

In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.

The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media and experiential storytelling.

The COVID pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

Take the chart from my article about how purchase decisions are made, wrap it into a circle, and you get the buyer cycle shown above. Profitable brand growth is the result of applying effective marketing pressure at each point of the buyer cycle. Brand building advertising is important to get people into the cycle and keep them in it, but it does not guarantee profitable growth on its own.  By Nigel Hollis

Santa Cruz Communications (SCC), Inc. a woman-owned public relations agency, is turning 20. Founded on February 15, 2001, in Miami

Weber Shandwick announced the appointment of Ciro Sarmiento as chief creative officer of Weber Shandwick New York.

Surviving major, unexpected change requires planning for the worst, especially when you’re thriving.

Red Havas released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

SoDA conducted three tracking studies in 2020 to better understand how agencies were navigating the disruption, areas of operational readiness, financial performance for the year, and the initial outlook for 2021.

Media is one of the key strategic pillars in any marketing strategy. Progressive marketers view media as an investment that will drive business growth in both the short and long term, and this is elevating media as a focus for Chief Marketing Officers.

Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.

As live events return, safety remains a key factor for attendees — it must be central to the planning process

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report.