News

What does “modern marketing” mean to you? We can all probably think of a clever digital campaign, an innovative app, or some inspired creative work shared across multiple channels.

I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds what is the typical response? Make shorter ads. Maybe instead advertisers ought to invest more time and effort into creating better ads?  by Nigel Hollis

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

At least 32 states now have programs in place designed to appeal to brands eager to reduce the costs of producing their ads

Entravision Communications Corporation announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.

Rogers & Cowan PMK announced that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead.

Last week, we witnessed many wild twists and turns in the democratic primary race, resulting in what was seen as victories to some and disappointments to others. A lead theme heading into Super Tuesday was the public’s reaction to Mike Bloomberg and his alleged attempt to buy his way into the presidential election, where everyone focused on the $500+ million spent to pitch his candidacy to the nation. His opponents grabbed onto that point to remind the world of his billionaire status and effectively position him as a Republican in Democrat’s clothing. His lackluster debate performances did little, if anything, to build his case, let alone refute his opponents’ accusations and attacks, but he did remind the world of something very critical: when done well, advertising works! He went from not being in the game to polling as the #2 candidate behind Bernie leading up to the Nevada debate and primary, doing so in just 13 weeks!   By Louis Maldonado

Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.

The consumer is constantly changing, and companies need to adapt and change quickly in order to keep up — or, even better, retailers can be proactive and get ahead of the curve.

Why a focus on what’s been accomplished is a more effective way to measure PR’s performance?

Marketers must work much more closely with academia to develop the kind of data and analytics talent that will be needed to fuel business growth and meet the challenges of a future, data-intense industry.

LERMA announced 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.

New data described in the National Student Clearinghouse Research Center’s Completing College State Report shows a rise in the overall college completion rate in 43 out of the 45 states, for which data are available over the last five cohort years (2009-2013), and a narrowing of the top-to-bottom state completion rate gaps. Only Alabama and New Hampshire saw declines.

Univision Communications Inc. announced that Hector Martinez-Souss has been appointed President & General Manager of Univision Puerto Rico and Univision WOLE, effective immediately. In this role, Martinez-Souss will oversee all operations for the portfolio of television, radio and digital properties on the island. Martinez-Souss will be based in San Juan and report to Luis Fernandez-Rocha, President and Regional General Manager.

On the fundamental question of why some people are rich and others are poor, more Americans point to the advantages they possess – or the obstacles they face – rather than their work ethic. Nearly two-thirds of U.S. adults (65%) say the main reason some people are rich is because they have had more advantages in life than most other people; far fewer say it is because they have worked harder than others (33%).

The Hispanic Public Relations Association (HPRA) Miami chapter is proud to announce its Board of Directors for 2020. Now in its sixth year, the HPRA Miami chapter counts with a board of 12 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.

On a recent flight with British Airways, my attention was drawn to the sensation of touch. Running my fingers over the vertical waves on the side of my coffee cup brought me back to myself from the zombie-like soporific state that long distance flying induces. This is a designed experience that puts the customer in the centre.  by Graham Staplehurst – Global Strategy Director, BrandZ / Kantar

More than 23 million U.S. immigrants will be eligible to vote in the 2020 presidential election, making up roughly 10% of the nation’s overall electorate – both record highs, according to Pew Research Center estimates based on Census Bureau data.

The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest chapter, HPRA Orange County (CA). HPRA OC joins four others regional chapters part of national trade organization which launched in 2012. HPRA was first established in Los Angeles in 1984 to serve the burgeoning local population of Hispanic market practitioners.