News

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange.

4K TV (UHD) is now the standard TV resolution offer for large screen TVs. However, no sooner have consumers begun to adopt this technology, when suddenly all the noise and marketing is about 8K TV. But are consumers ready for it?

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

Richards/Lerma announced that Jorge “Rosie” Rosales received a first-place recognition at the 2019 American Advertising Federation Awards.

John Stankey, CEO, WarnerMedia, announced the appointment of Christy Haubegger as Executive Vice President, Chief Enterprise Inclusion Officer,

Population Reference Bureau (PRB) released its preview of results from the upcoming 2020 U.S. Census, providing a look at key population and housing trends that will shape the United States in 2020 and beyond.

The 2019 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s famed arts and culture hub, ‘El Centro de Bellas Artes’ on Thursday, June 13, at 8 p.m. ET/ 5 p.m. PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

Canela Media announced its official launch in the US market to provide brands with the best of both worlds – the ability to reach multicultural consumers at scale with general market technology and know how.

By Gonzalo López Martí – Creative director, etc – MMiami.com

• Soaring medical costs on US soil are become prohibitive for a large percentage of the population.
• More and more patients are seeking treatments outside the fifty continental states.
• Particularly those without comprehensive healthcare coverage.

The disruption that has upended the retail, tech and media industries has reached consumer products relatively late, but it is hitting the industry with full force (see Figure 1). Among the most dramatic examples of what’s at stake: The entries of Harry’s and Dollar Shave Club led to a market share drop from 70% in 2010 to 54% in 2016 at Gillette, which also saw an average 12% price decrease in 2017.

Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

Customer experience and customer journeys are a subject that has been popping up recently at conferences and in articles and blogs. Indeed, most marketers are prioritizing the concept of creating personalized and friction-free customer experiences. However, I wonder how often we ask which customers and whose journeys we are trying to understand and enhance.  By Terry Soto

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.

In a consumer packaged goods (CPG) industry struggling to keep up with a rapidly changing marketplace, today’s food, beverage, and personal care brands are all vying for an edge — anything that’ll give them a leg up on the competition and a foot in the door with an ever-elusive consumer.

While there may be no end in sight to the insurgent brands invasion, signs of hope are on the horizon for the large, established consumer goods companies that have been battling insurgents in the war for growth.

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

The industry is at a crossroads when it comes to measurement across channels and devices, as consumers migrate to viewership on different devices and over the top (OTT) channels.

This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving marketers the tools needed for safer deployment of digital advertising, and helping brands and agencies devote less time and effort to detect, report, address, and avoid brand safety risks—and more to your core remits of performance and brand building.