News

Hispanic small business owners are confident about their 2019 business outlook, with strong majorities planning for increased revenue, growth and expansion – eclipsing their non-Hispanic counterparts by double-digits on all indicators.

National results show that college completion patterns among Black, Hispanic, white, and Asian four-year, public starters vary widely across states, according to a new nationwide report released by the National Student Clearinghouse Research Center.

Is satellite TV a dying business?  The longtime main competitor to landline-based cable TV operators — as well as fiber-based telco services — is now being usurped by Internet-delivered services of TV networks and on-demand programming.

Those who still believe Univision Communications isn’t committed to radio may wish to squelch such talk. With the unification of the company’s music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.

Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.

Univision Communications Inc. announced that it will join the international commemoration of Women’s Day on March 8, 2019 by celebrating the extraordinary contributions of women in front and behind the camera.

A few months ago ALMA began work with Change the Ref to print a 3D statue of Parkland victim Joaquin Oliver in response to the recent up rise in and complete legality of 3D printed guns in the US. After a few months of fighting the good fight together, we compiled a documentary to take people behind the scenes of the struggle.

Technology and the modern media landscape look nothing like the early days of advertising, and the struggle to stay current amid all that change has left marketers fighting the good fight every day during challenging times. New systems and new terminology have sprouted up, further miring marketers’ struggle to stay on top of the latest trends and tools. Programmatic, advanced TV, OTT, CTV, addressable, dynamic creative optimization — the digital world is a riot of new tech and confusing jargon. Alas, the industry’s love for following consumers and delighting them with brand stories is worth every bit of the effort to sort through the words and find the winning formulas.

Celebrations big or small remind us of people’s desire to enjoy a magical moment and escape the mundane. Yet, when it comes to customer experience, Kantar’s first CX+ report for retail banking in the U.S. finds many companies fail to create the magical moments that will help them stand out from the crowd.  by Dr Susanne O’Gorman- Insights Division, Kantar / Global Head of Customer Experience & Sarah King – Insights Division, Kantar
Global Head of Brand

As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), announced the results of a Cognition Neuroscience Research project. In collaboration with The Advertising Research Foundation (The ARF) and Neurons Inc., the MMA set out to understand how consumers process information in a mobile environment.

The agency’s 14 awards include two Best in Show entries, one Best in Show Honorable Mention, two Gold Addys and nine Silver Addys. CCOMGROUP’s award – winning work included multiple disciplines such as film, social media campaigns., online webisodes and multiplatform campaigns for clients, Florida Power & Light and Southeast Toyota Distributors.

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior partners Ferry Grijpink and Philipp Nattermann—ahead of the headline telecommunications conference Mobile World Congress (MWC).

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that it has completed its acquisition of a group of full power, Class A and low power television stations serving the Sacramento and Salt Lake City markets from Serestar Communications (Serestar).

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency. 

In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys “R” Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.

Entravision Communications Corporation announced that that it has entered a steaming audio distribution agreement with iHeartMedia to bring its broadcast stations to iHeartRadio, the free all-in-one digital music, on demand, podcasting and live streaming radio app.

Football fever is spreading across the U.S. and it’s come a long way since the days when soccer was primarily a participation sport for kids or a phenomenon to be exposed to during international travel.

Is it me, or have many people forgotten that the only reason to invest in brand building is to help drive sales? The constant debate about whether to invest in brand building or sales activation seems to imply that sales elasticity is independent of the strength of the brand. To my mind that is just plain wrong.  by Nigel Hollis

As brands seek to more efficiently connect with consumers, understanding campaign performance across TV and digital has become essential to allocating advertising investments across platforms.