News

Univision Communications Inc. announced the launch of three new morning newscasts –in Dallas, Houston, San Antonio and Austin. “Primera Edición DFW” in Dallas, “Noticias 45 Primera Hora” in Houston and “Primera Hora Texas Central,” airing in both San Antonio and Austin

ThinkNow released a new Latino Brand Authenticity Report 2019 on U.S. Hispanics buying habits of Latin American food and beverage brands. The study found that it’s most important for Latin American brands to have a great tasting product to attract the hearts and minds of U.S. Hispanic consumers.

Historias del Mundial, a series of social video capsules featured on Telemundo Deportes’ Instagram and Facebook feeds during the months leading up to the 2018 World Cup in Russia, just won major accolades at the 2019 Short Form Video Festival.

Univision’s Uforia announced a partnership to drive and discover ways to deliver audio across digital platforms. Through this collaboration, Uforia unveiled a newly enhanced and redesigned Uforia app that is “Powered by Napster.”

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released by the IAB and research and consulting firm Winterberry Group.

Miami based Zubi is embracing its past to unlock a bigger future. The company is writing the next chapter in its history by bringing to life a new positioning and re-envisioning its brand.

NGL Collective announced a partnership with international soccer superstar David Villa and Designated Player, a soccer lifestyle and culture content company he co-founded in 2018. 

The annual Medallas de Cortez Awards were presented Tuesday evening at Radio Ink‘s annual Hispanic Radio Conference, being held right now in Miami.

A lot has been said about the new digital revolution that consumers are reveling in. After all, this new wherever, whenever world has given them more options to connect with content on their terms and on their schedules.

The first Colombian King of Carnaval—five-time GRAMMY® winner Fonseca, headlined the Calle Ocho Music Festival, the one-day fiesta that culminates Carnaval Miami, with a multicultural mix of reggaeton music artists, among other genres, along the 20 block music festival.  

Let us cut to the chase. Facebook, Google and probably Amazon store everything you do in the digital domain. But any marketer who believes that true ad relevance is ever achievable should take a hard look at how the sites and apps they use classify them as individuals.  by Nigel Hollis

Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.

VMLY&R announced the 2020 Census Media Vendor Day for the 2020 U.S. Census Paid Media Campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned.

Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air (OTA) television.

McClatchy named Aminda Marqués González as Editor and Publisher of the Miami Herald and el Nuevo Herald.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

Elevator pitch:

• Melrose Place meets Downton Abbey meets Ballers meets Big Brother.
• Lifestyles of the young, restless, rich & famous with generous doses of real estate porn.
• A modern-day telenovela 100% apt for non-linear consumption.

Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of modern CMO who is leading growth marketing.  By Rohit Prabhakar

Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight,” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released by the IAB and research and consulting firm Winterberry Group.

Markets around the world have faced fluctuating economic conditions in recent years, with many economies experiencing varying degrees of growth or recession. Amid these unpredictable conditions, many experts expected an uptick in consumers’ financial situations and millions of consumers to join the middle class.