News

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections. Hispanic voters have grown as a percentage of the electorate, largely as a result of young Hispanic-Americans attaining voting age.

The Latin Recording Academy and Univision Communications Inc. have announced the official sponsors of the 19th Annual Latin GRAMMY Awards®. The event will connect leading international brands through innovative programs and campaigns with Latin music fans, across platforms as well as through several on-site experiential activations.

  By Gonzalo López Martí – Creative director, etc. /  LMMiami.com    

• Is it meant to change minds about a product, service, brand or politician?
• Is it meant to sell?
• Is it meant to inform?

Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

One of the reasons why culture is underestimated in marketing is because it is too complex and dynamic. They are different components that make up culture for individuals: music, tradition, religion, customs, language and furthermore. Culture is always morphing in meaning and changing over time.  By Regina Sanquintin – Florida State University

Along with members of Puerto Rican distilleries and other representatives of the rum industry on the island, the secretary of the Department of Economic Development and Commerce (DEDC), Manuel A. Laboy Rivera and the executive director of Rums of Puerto Rico, Alexandra Salgado Colón, launched the Rums of Puerto Rico promotional campaign, “The Rum Standard” at the Casita de Rones de Puerto Rico in Old San Juan.

Virtue, the creative agency born from VICE, and El Rey, the entertainment brand founded by Robert Rodriguez, have joined forces to launch LA REYNA, an agency partnering with brands seeking to connect with the rising US Hispanic market.

Throughout the years, Dia de los Muertos (Day of the Dead) celebrations in the U.S. have become more popular. And thanks to Disney’s Coco, the holiday has reached a new level of awareness and acceptance among younger generations. Although Day of the Dead is about honoring those who have passed through traditions such as altars, catrinas, food, and music, I can’t help but think of some Hispanic marketing practices that should be put to rest.  By Maria Amor

In a market with a lot of heritage when it comes to spoken word programming serving its many Spanish speakers, something remarkable can be seen when looking at the most recent Nielsen Audio ratings for Miami-Fort Lauderdale.

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.

In her latest article in Marketing Week Helen Edwards declares, “Unless you’re ahead of the consumer, you can’t be ahead of the competition.” And she is absolutely right. The problem is that too many marketers seem to have defaulted to blindly following their consumers, rather than trying to stay ahead of them.  by Nigel Hollis

Who would want to be at an agency these days?  Pitch after pitch after pitch, controversy after controversy, new vendors every time you turn around, competition from (comparatively) new entrants.  It’s no life for someone after a quiet life, that’s for sure.  And now along comes a new threat: clients taking parts of the media agency role in-house, reducing their reliance on their partners and threatening agency revenue.  By Brian Jacobs

Businesses are tasking marketing pros with more responsibilities than ever before. Sales and advertising are now commonly combined with marketing as well as public relations, digital, social media and everything else in that arena. With so many demands, marketing professionals are leaping to opportunities that either match more appropriately with their exact niche or are finding they’re on a hamster wheel and are ready to have more peace with a new organization.

Are coupon redeemers only chasing after this week’s bargains – or do they represent a longer-term opportunity for brands?

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

Univision announced the premiere of the primetime series “Jesus,” an epic historical drama depicting the life and teachings of Jesus of Nazareth, starring Dudu Azevedo (“La Tierra Prometida,” “Moises y Los Diez Mandamientos”) in the title role. 

Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 to 2016. Multicultural segments yielded 100% of the US population growth. Hispanic compromised half of the overall growth.