News

For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.

Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches.  Of course, on a driving range it’s not possible to win.  It’s possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.

Marketers are drowning in information. And they often scrap excess data rather than sift through and make sense of it.

EstrellaTV announced that it has entered into a multi-year licensing agreement with Fremantle to produce the Spanish-language version of Family Feud.

Many entrepreneurs and startup founders are used to doing everything themselves, including Public Relations, because they feel their time is better spent elsewhere. But a paper by Michelle Garrett, a PR consultant and writer at Garrett Public Relations, suggests that there are several reasons why startups should outsource their PR efforts.

Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy.  But what data and analytic approaches help us to understand the influence of brand marketing on sales?  By Bill Pink / Kantar Millward Brown- Head of Brand Guidance Analytics in North America

The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

When Unilever CMO Keith Weed announced at June’s Cannes Lions festival that the leading CPG company would no longer partner with influencers who buy followers, it was a wake-up call to the industry about the rise of fraud in the practice of influencer marketing. Defined by eMarketer as marketing that “identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population,” in practical terms the tactic also refers to how companies compensate celebrities, social media “stars,” or industry experts to create content on behalf of brands and endorse products — typically paying them based on their follower count.

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.

Sensis was named the 2018 Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA).

#GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns.

A recent survey about TV Parental Guidelines (i.e., the TV ratings system) revealed that American parents continue to report high levels of usage of, and positive sentiment toward, the TV ratings system.

Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.

Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.

I am always amazed at the power of a good meme, but the idea that humans have an attention span shorter than a goldfish has had a disastrous effect on the advertising industry. Worse, it now appears that there is no real evidence to back up the original claim.  by Nigel Hollis

The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It’s also worth pointing out that some of these respondents may work at in-house agencies-the industry should be wary of reports where respondents are rating themselves.