News

The landscape of advertising is constantly evolving. New technologies, Millennials, aging Baby Boomers, and shifting social climates shape and re-shape the way advertising is consumed and perceived.

Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.

Pinta has been engaged by Remy Martin, one of the world’s most recognized spirits brands, to help with its first-ever Hispanic marketing program.

Mitsubishi Motors North America, Inc. (MMNA) announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Andrew Lipsman discusses the failure of Sears, and what its long decline says about the retail sector as a whole

Communications guru Daisy Expósito-Ulla joins the American Advertising Federation (AAF) chapter at The City College of New York for a conversation on Oct. 25 about her dynamic, high-profile career at the cross sections of marketing and social equity.

In the spirit of Hispanic Heritage Month, El Diario created the El Award, a recognition that celebrates the achievements of Latino Men in the tri state area and their contribution to our community.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Humans have never lived for so long, yet we’ve never been so sick.
• How come?
• Lemme ‘splain.

With events in 21 countries across five continents, Formula 1 racing is a popular global motorsport with a fan base of more than 500 million.

For memorability and emotional connections, nothing beats a good story.

Throughout the history of mass consumer advertising, creative teams drove the bus while the media team played a support role. The advent of programmatic digital flipped that model on its head. Today it is the media team that leads every digital marketing effort, while the creative team has been relegated to a supporting role.

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?  by Mark Duval / Duval Partnership

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.

Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR).

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? In this Hispanic Radio Podcast, Horowitz Associates’ Adriana Waterston tackles the topic.

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

In today’s crowded car market, it can be difficult for auto advertisers to connect with consumers, encourage new sales—and do it all under shrinking budgets. To meet these challenges, you need the most complete understanding of how consumers shop for cars and react to automotive advertising.