Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you. By Mark Duval – The Duval Partnership
MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.
A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.
Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes
Why did John Torres take the leap to investing in radio in a challenging Midwestern market? What can other broadcasters, or those seeking to enter radio station ownership, glean from Torres’ experience? The answers are found in this latest 15-minute podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.
At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.
Telemundo announced the full cast of “La Reina Del Sur,” the much-anticipated return of the network’s most successful series in its history. International film and television star Kate del Castillo will reprise her iconic role as Teresa Mendoza in this continuation of the groundbreaking serial drama.
Who doesn’t love the promise of “found money?” That’s the basic idea behind rebates, and it’s one reason why they can be so effective in both the B2C and B2B realms, regardless of whether the promised money is found or not.
In the latest episode of “Behind the Numbers,” eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.
I was browsing the Kantar Media’s 2018 Dimensions report (well worth a read), when I came across a section on the need to strike a better balance between short and long-term. This seems to be a topic of increasing interest to marketers, but how do you find the right balance? by Nigel Hollis
By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.
Luma Partners’ Terry Kawaja had quite the provoking title for his presentation at the recent Association of National Advertisers’ Masters of Marketing Conference: “Fire Your CMO.”
In the latest episode of “Behind the Numbers,” eMarketer’s Karin von Abrams and GlobalWebIndex’s chief research officer, Jason Mander, highlight key data from the new Global Media Intelligence report.
Hemisphere Media Group, Inc. has finalized the acquisition of a 75% equity interest in Snap Global, LLC (“Snap TV”), a leading independent distributor of content in Latin America to broadcast, pay TV and OTT platforms.
Roughly 65 million fire emojis are used every day throughout social media. While most of the time this popular emoji is used to add spice to a light-hearted tweet, Coral Gables based Alma wanted to take that energy and use it to help those affected by the very real fires happening in California. They responded to tweets that include the fire emoji, driving Twitter users towards our donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. Help us by spreading awareness to our #FightFireWithFire donation campaign.
LBI Media, Inc. (LBI) announced it is pursuing a financial restructuring. To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.
