News

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

Available for download.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic TV Upfront Report.  

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Total Market: Unplugged

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year’s edition CLICK HERE.

Podcast listeners are driven by an interest in learning new information.

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Burson-Marsteller and TSE Consulting, have published their second annual “Olympic Sports Social Media Ranking,” which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.

iHeartMedia announced that Pedro Javier González has been named Senior Vice President of Programming for iHeartLatino. González will report to Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino and Brad Hardin, Executive Vice President and General Manager for iHeartMedia’s National Programming Group. He will be based out of Miami.

For the first time in U.S. history, 90 percent of the population age 25 and older have completed high school. This is according to new Educational Attainment data released today from the U.S. Census Bureau.

¡HOLA! TV has signed a distribution agreement with Altice and COX Communications, which will allow the channel to expand its presence in the competitive US Hispanic market, where it launched in 2014.

A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.

A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.

Laura Molen – Executive Vice President, Lifestyle and Hispanic Advertising Sales Group NBCUniversal announced that Ana Ceppi has joined their team as Senior Vice President, Hispanic Strategy and Client Experience. She will act as a key advisor and liaison to our external client and agency partners alongside our colleagues across NBCUniversal as we continue to drive growth and success in the Hispanic marketplace and with the Telemundo brand.

Kids are an anomaly of the digital era. As the younger end of Gen Z, they are digital natives. But aside from tweens, few have smartphones, and their involvement in social media is marginal. Instead, their digital activity is dominated by digital video. The sheer amount of their screen time can feel like a crisis to many parents.

Technology has redefined the ways we communicate, read, bank, listen and shop. In fact, U.S. adults now spend more than three hours a day using the internet and apps via computers and smartphones. That usage represents double-digit growth from last year.

Agencies are filled with smart, funny, creative and extremely talented people. When given a boundary-pushing brief that challenges them, they will rise to the occasion, and then some.  by Maarten Albarda

U.S. consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their needs. Poor personalization and lack of trust cost U.S. organizations $756 billion last year, as 41 percent of consumers switched companies. Without deeper customer insight, companies cannot deliver the experiences they crave.