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As retailers begin to expand beyond geographic boundaries, they also face pressure from consumers to “keep it local.”  Balancing globalization with localization has quickly become a priority for retailers looking to connect with their customers both in home markets and abroad.

Traditionally, brands have the option of either cutting cost or putting up prices to boost margins are deciding to go for a more premium positioning.

Today’s consumer goods industry was built on brand marketing. For decades, the focus was on high-impact campaigns across TV, billboards and radio, with companies seeking to develop slogans and brand narratives that resonated with consumers of all ages and backgrounds.

Leaders struggling to find capital they can use to drive growth may want to look at all the investments they’ve made in the name of loyalty. That’s because loyalty programs typically cost more, and deliver less, than many realize.

El Poder En Ti, NBCUniversal Telemundo Enterprises’ robust community initiative aimed at empowering viewers to take action for a better life, announced the El Poder En Ti “Tu Educación Scholarships,” which recognize and celebrate academic excellence, leadership skills, and the pursuit of higher education.

Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.

Mexican singer and fashionista Daniela Magún joins Discovery Familia with MI ESTILO, TU ESTILO.

If one were to equate the difference between the 4As and the ANA — the two associations which govern the ad/media agency and brand marketer communities respectively — to the differences between the Confederacy and Union states, the case for, or against, transparency should become abundantly clear.  By David Smith and Tim McHale

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike.

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan and turn the volume down, but you’ve missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment.

An in-depth analysis of the current state of media ROI analysis has found that while progress has been made toward development of methods that enable near real-time cross-platform attribution and ROI analysis, much work still needs to be done and few viable integrated systems for looking at consumer behavior cross-platform are yet available.

The report describes how companies presently must sift through the promotional noise and hyperbole surrounding emerging technologies to find those solutions offering real potential. To realize that potential, they should become “kinetic” organizations — companies with the dexterity and vision required to thrive amid ongoing technology-fueled disruption.

Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers’ personal information.

Comcast announced it has made some significant changes to the Xfinity Latino Entertainment Channel (XLEC) to meet the evolving needs and interests of bicultural Latino customers. 

The National Hispanic Corporate Council (NHCC) announced the passing of its former President and CEO, Carlos Soto Quiñones who passed away on Saturday, February 18th. Carlos had served as the NHCC’s President and CEO from 2000 to 2009. Prior to being named to the President/ CEO role, Carlos also served on the NHCC Board of Directors representing Coors Brewing Company.
National Hispanic Corporate Council (NHCC).

The report, titled “Ipsos Global @dvisory: Power to the People” is based on 16,597 recent interviews in 23 countries around the world. The report examines into the political mood around the world.

According to Ted Rubin, Chief Marketing Officer, Brand Innovators,  “… a Return on Relationship is the value that is accrued by a person or brand due to nurturing a relationship over time…. and this true relationship connection will pass through to the consumer.”

Despite Americans’ broad embrace of smartphones, mobile coupon usage has not become as widely and commonly used as might be expected.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The new POTUS has pulled a massive electoral win depicting Hispanics as a threat to the American way of life.
• The Dems, after betting big on our support, have come to the realization that we are politically irrelevant.
• Did I say irrelevant?
• I meant to say toxic.
• Obama’s last minute courtesy -ending the “dry foot wet foot” policy- did away with the only remaining stream of Spanish-speaking documented immigration.

LatinWorks announced the hiring of Leo Olper to the position of SVP and Managing Director.