News

By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers globally, brands don’t deliver an equal quality of service online and offline. Marketers need to better meet the personal expectations of their consumers across different touchpoints.

More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®. That represents a doubling of the percentage since 2010, when it was 26%.

Univision Holdings, Inc. (“Univision”) and Grupo Televisa, S.A.B. (“Televisa”) announced a strengthened and expanded relationship between the two companies by unifying both of their content development and production efforts.

The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets and is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is in peril: CEO credibility dropped 12 points globally to an all-time low of 37 percent, plummeting in every country studied, while government leaders (29 percent) remain least credible.

IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study,” research which proves that media plans that include mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift across brand impact metrics than traditional offline media alone.

Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile.

There isn’t a single marketer, agency or tech company out there who isn’t talking about the opportunities, threats and challenges we face with the growth of artificial intelligence in our lives and in our industry.

By Gonzalo López Martí / Creative director, etc – LMMiami.com

• The good news: urban music is coming of age.
• Urban as in hip hop, reggaetón, etc.

Jose Miguel Sokoloff, an award-winning creative who leads one of the most renown Latin American agencies, will be a keynote speaker at The Advertising Research Foundation’s (The ARF) Annual Conference, held March 20-21, 2017, in New York City.

This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I see the opportunity to serve on AHAA’s board as a huge aha moment in my Hispanic marketing career.

They are remarkable loyal to brands and utilized social media channels to engage with products. Furthermore, they spend twice as much as all other women in the United States on beauty products.

Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use.

Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”

Teens are their household’s chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths’ status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases to food and beverages and even big ticket items like furniture and travel.

As the pace of technological change becomes exponentially faster, it is increasingly difficult to identify the major trends that could have profound effects on enterprises and consumers. To help address this challenge, we’re pleased to offer the 2017 version of predictions from Deloitte Global, designed to provide insight into what may offer disruption and growth opportunities across the technology, media and telecommunications (TMT) ecosystems.

Searching for the next generation of business leaders represents one of the biggest headaches for any organization. Most, in our experience, rely on development programs that rotate visible high fliers, emphasizing the importance of leadership attributes such as integrity, collaboration, a results-driven orientation, and customer-oriented behavior. Many, understandably, also look outside the organization to fill key roles despite the costs and potential risks of hiring cultural misfits.  By Kevin Lane, Alexia Larmaraud, and Emily Yueh

This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.

The findings for the Ipsos poll on healthcare perceptions and knowledge.

Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media