News

A new AdReaction study from Kantar Millward Brown reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence—which includes quickly ramping up awareness and trial to succeed in today’s demanding retail environment. No matter how distinctive and promising an innovation, it won’t take flight without strong in-market execution.

Bill Bernbach drew a distinction in advertising, pointing out during the Mad Men era that just spending ad dollars to make a product known is foolhardy, because it is ephemeral and can all go away in a flash. Getting a product or service wanted, on the other hand, is about building a deep desire among consumers who recognize, look out for and are fascinated by the brand.

Marketers realize that connecting with consumers through content is often more effective than advertising: Smart brands now know that when consumers engage with their content, they engage with their brand. Content drives more impactful engagement with consumers, and ultimately greater ROI on media spend, than traditional display advertising does.

Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.

Spanish Broadcasting System, Inc. (SBS) announced that controversial entertainment journalist Javier Ceriani will be joining the cast of “Esta Noche Si” on weekdays at 9:00 pm (EST), 8:00 pm (CT), 7:00 pm (MST) and 6:00 pm (PST).

Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.

Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.

Once content is developed, how it’s promoted and distributed can make or break its impact.

Last December… wait, that was now LAST YEAR! So I guess I first should wish you a happy, prosperous, transparent and integrated 2017. So anyway, in December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to the spacing of the holidays I did not have a chance to write about the event until now. Instead I had two weeks off. But given that this is about predictions for 2017, I think now is as good a time as any.

It’s a new year, and the Interactive Advertising Bureau  is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion”

72% of marketers consider data analysis more important than social media skills  [REPORT]

NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.

Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop

As part of the newly renovated Azteca America daytime show “Venga la Alegría”, actor and singer Patricio Borghetti will join the team as one of the principal hosts of the show.

NBC UNIVERSO will premiere “Niño Santo,” the popular Mexican original drama series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

Cine Mexicano announced the premiere of Las Batallas de Celaya, a critically acclaimed miniseries starring Mexican superstar Kate del Castillo and produced by Eric del Castillo.

Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network

At its December monthly board meeting, AHAA: The Voice of Hispanic Marketing elected four members to its Board of Directors: founding board member and former AHAA president Daisy Expósito-Ulla and newcomers Lee Vann, Sandra Alfaro and Gonzalo Del Fa.