News

Pharmaceutical manufacturers, payers and healthcare providers (HCPs)—as well as a host of tech-focused newcomers—are exploring digital programs that complement standard therapies and hold promise to keep patients healthier and produce better outcomes.

According to UBS Evidence Lab, 54% of 18- to 34-year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.

Estrella TV announced that it is launching its first ever national morning newscast and a morning show.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.

TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.

Research shows that hurtful workplace behavior can depress performance, increase employee turnover, and even mar customer relationships.  By Christine Porath

Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias.  This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.

Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum

The words “multicultural” and “diversity,” to many progressives – and until November 8, almost all marketers – have had a positive connotation. These terms have been very often used as shorthand for, if you will, “all voices matter.”  By David R. Morse

Despite the proliferation of health and wellness information online and in real life, according to the National Center for Education Statistics, only 12% of the U.S. adult population is “health literate.”

As the recent rise in spending on influencer marketing suggests, the methods and sources consumers use to vet products online is undergoing a significant shift.

Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita.

The FCC on Tuesday (1/3) gave Univision Communications and Mexican media goliath Grupo Televisa a huge New Year’s gift by agreeing that the public interest would be served by permitting foreign ownership of Univision beyond the federally mandated limit of 25%.  By Adam R Jacobson / RBR + TVBR

Healthcare marketing is not automobile marketing but there is something we can learn from the Ram campaign. How can we create campaigns that go beyond the ephemerally provocative, to those that create legacy? How can we use our unique platform to do good?

At the end of the 20th century, usage of the World Wide Web moved out of academia and grew at a breathtaking rate. By 2015, over one-third of the world’s population had logged on to the Internet at some point in the previous year; the Connected Revolution had arrived.  Now pundits say that we are on the verge of a fourth revolution: the Age of Smart Machines.  By Alessandro Zolla, Machine Learning Program Lead

We all know people love stories but not all stories are equally compelling, particularly when it comes to brand building. Great marketers recognize that the focus of the story should be the brand. The story is a means to an end, not an end in itself.  by Nigel Hollis

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

In Latin American countries, the most magical Christmas night for children isn’t on December 25th, but rather on January 6th, the night in which the Three Kings flood the house with gifts.

For the time being at least, influencer marketing is a popular and effective way to reach consumers. Influencer platform Bloglovin’ sought to find out how female consumers feel about the tactic, and what would cause them to respond in a negative way to influencer posts.