By Gonzalo López Martí – Creative director, etc. / LMMIAMI.COM
- I once asked the marketing manager of a massive global brand whose responsibilities included the largest Spanish-speaking country in the world why their campaigns aimed at said nation always depicted upper class Caucasians when the vast majority of their customers is working class and “ethnic”.
- This individual was, pro’bly still is because he proved to be very good at it, in charge of marketing efforts for the type of edible product you buy with chump change you fish from the bottom of your pocket.
Univision Communications Inc. announced the creation of a new Univision Corporate Social Responsibility Council, and an external Corporate Social Responsibility Advisory Board, as well as a realignment and expansion of the Company’s Community Empowerment and Social Impact teams.
NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.
The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories. 
Fast-moving digital technology has driven almost continuous change in attitudes, behavior and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.
Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology.
As consumer preferences and habits for smartphone usage continue to shift, Millennials are driving the increased usage of video calling as a preferred application among smartphone users.
Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.
Media Vista Group has named Elio Aguilar as General Manager of Univision Kansas City, responsible for all aspects of station sales and management in the Kansas City DMA. 
Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.
The percentage of Asians in the U.S. with a bachelor’s degree or higher rose to 54 percent in 2015, up from 38 percent in 1995, according to a new report from the U.S. Census Bureau. In addition, Asians and non-Hispanic whites were more likely to hold a bachelor’s degree or higher when compared with blacks and Hispanics.
Telemundo announced the appointment of Mara Arakelian to Senior Vice President of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO and the Digital platforms. 
Telemundo 48 Area de la Bahia / KSTS today announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM.
beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.
The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.
The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to help answer the question of what it means to watch TV in today’s multi-screen world. The two studies, one on concurrent platform usage and the other a longitudinal ethnography, were discussed in detail at an event in New York attended by senior media research professionals from networks, local stations, syndicators, advertisers and agencies.
Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.
The king of horoscopes, Walter Mercado, thinks you should try your luck by playing the new Money Monopoly Game at McDonald’s.
Key members of the team behind FOX’s runaway hit series EMPIRE will appear at NAB Show next month in Las Vegas.
Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.
