News

Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.

Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total media budget pursuing them.

The Circulo Creativo has decided to move their creative competition to later in the year, meaning the awards show will no longer coincide with the AHAA conference but will take place in the fall. Additional details about the fall event are not now available.

SIMA COMMUNICATIONS has entered into a programming affiliation with meg

The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever.

With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?

Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.

Most Hispanics say speaking Spanish not necessary to be considered HispanicRubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)

Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress

By Gonzalo López Martí    Creative director, etc / LMMIAMI.COM

• Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
• Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
• Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
• Plus 3 million on Instagram and another 3 million and change on Twitter?
• Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
• Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
• Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.

Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 .

There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.

CafeMedia shared the high level findings of its recent study of more than 3,000 millennial women, including a super-sized Hispanic sample of more than 900 Latina millennials.

comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts.

If you are going to grow your brand you need to acquire new customers (and ideally reduce unnecessary churn).

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence have released the IAB Mobile Location Data Guide for Publishers, providing comprehensive information for publishers looking to tap into the power of geo-marketing.

“Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Podcast advertising makes up a small share of overall digital spending, but it is worth doing when well targeted. eMarketer’s Rebecca Chadwick spoke with Mark Book, vice president and director of social content for agency DigitasLBi, about how advertisers can take advantage of this channel.

Starting on Mon., Feb. 22, NBC UNIVERSO kicks-off its six-day live stream of the music festival, allowing fans to stream all the performances in real-time on NBCUNIVERSO.com, directly from Quinta Vergara amphitheater in the seaside city of Viña del Mar, Chile.

MediaCom has formed a partnership with The Hofstede Centre, the global centre for cross-cultural research and its parent company ITIM International.

Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z’s were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.