News

Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a “Live Now” mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.

Television is the most effective political ad format influencing voting behavior across all generations, according to a January 2016 survey. Print ads also influence behavior.

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

According to industry insiders, the loss of the Procter & Gamble account and now the Walmart account on US only scale for Starcom MediaVest Group is devastating to their Multicultural division.  

Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.

The National Basketball Association (NBA) and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.  

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

Gooru announced its platform is now widely available as the first white label streaming service for companies who want to optimize their digital strategy by leveraging and monetizing digital video content.

NBC UNIVERSO revealed the names of the 16 cheftestants who battle it out on “Top Chef Mexico” premiering Thursday February 18 at 9pm/8c.

Revolver in Spanish means to mix it up, which is exactly what former Univision executive and podcast market pioneer, Jack Hobbs, is doing with the launch of Revolver Podcasts. The multicultural-targeted, bi-lingual audio on-demand network offers listeners the ability to enjoy a variety of on-demand programs.

Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.

The National Basketball Association (NBA) and Binbit announced a new multiyear partnership that will provide the league’s growing fanbase across Latin America, Europe and Asia with access to extensive NBA content. 

Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.

By Gonzalo López Martí    Creative director, etc    LMMIAMI.COM

• Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
• From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
• If you held reservations about this logic, well, put them to rest.
• It’s here to stay.

Univision Digital is bringing its multicultural and millennial audience a new breed of political satire in the form of a comedic animated web series created specifically for the 2016 presidential election season and designed for easy viewing on mobile devices and sharing via social platforms.

More than half of the senior marketing leaders surveyed (53 percent) stated that they spend more time on operational details – for example, requirements documentation, securing legal and leadership approval, and content tagging definition – than on core marketing and branding activities.

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Today, Mexico increasingly serves as a land bridge for Central American immigrants traveling to the U.S.

The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows, and these customers demand a rich mobile experience from retailers.